‘Vinsenzo’ Chinese bibimbap PPL controversy
Seo Kyung-deok “It’s a choice for the production cost, but it’s a pity”
“Overseas viewers may misunderstand Chinese food for bibimbap”
In’Vinsenzo’, a Chinese brand’s bibimbap appeared as a PPL, causing controversy./Photo = tvN
“Bibimbap can be misleading as Chinese food.”
Professor Seo Gyeong-deok expressed concerns about the Chinese-made bibimbap PPL by tvN’Vinsenjo’.
On the 16th, Professor Seo Gyeong-deok said on his Facebook page, “Chinese bibimbap appeared as a PPL in’Vinsenzo’. It may be a situation that he chose to cover the production cost of the drama, but it seems to be a really sad decision these days.
In’Vinsenzo’, a Chinese brand’s bibimbap appeared as a PPL, causing controversy./Photo = tvN
Professor Seo Kyung-deok explained, “The situation in which China continues to insist that Kimchi, Hanbok, and Pansori are’the culture of their own country’.”
He added, “Rather than targeting Korea, this PPL was aimed at promoting products in many countries through the global influence of Korean dramas,” he added.
Professor Seo pointed out that “the most worrying thing is that bibimbap in a disposable container written in Chinese may cause misunderstandings as Chinese food to overseas viewers.”
Professor Seo Gyeong-deok expressed his concerns using the hashtag “#China #Northeast Project #Cultural Fair #Let’s respond confidently #Also #Chinese netizens #Only me #I will attack”.
In episode 8 of the tvN weekend drama’Vincenzo’, which aired on the 14th, the scene where Hong Ja-young (Jeon Yeo-bin) handed a retort bibimbap to Vincenzo Cassano (Song Joong-ki) was spread.
The bibimbap that the two eat was controversial as it turned out to be a Chinese brand that was unfamiliar to Korea.
In’Goddess Advent’, which was previously aired by the same broadcaster, there was controversy over the appearance of protagonists buying Chinese-style instant hot pots that are not distributed in Korea at convenience stores and buying clothes at Chinese online shopping malls.
Viewers are arguing that Kimchi and Hanbok are their own in China, and are raising a question whether we should do a PPL for Chinese products in domestic dramas.
However, the drama production company has no choice. An industry insider pointed out, “There is no choice but to make up for the loss with PPL, but it is not a situation where you can choose and receive it.”
With the spread of cold public opinion,’Vinsenzo’ is known to have entered into a discussion on cancellation of the remaining PPL of the Chinese brand. According to Dispatch, the production company of’Vinsenzo’ signed a PPL contract with the Chinese brand’Zhaiguo’ in question, amounting to around 300 million to 400 million, and the remaining 3 out of the total 4 exposures were canceled.
The following is the full text of Professor Kyung-Duk Seo.
I found out that a close reporter suddenly contacted me. In the tvN drama’Vinsenzo’,’Chinese Bibimbap’ appeared as a PPL.
Of course, it was the situation that I chose to cover the production cost of the drama, but it seems to be a really regrettable decision these days.
This is because China continues to make ridiculous claims about Kimchi, Hanbok, and Pansori as’the culture of their own country’.
Of course, rather than targeting Korea, I think this PPL was aimed at promoting products in numerous countries through the global influence of Korean dramas.
The most worrying thing is that bibimbap in a disposable container written in Chinese may cause misunderstandings as Chinese food to overseas viewers.
Anyway, I suddenly remember the days when I promoted bibimbap to the world with the’Infinite Challenge’ team. Through the New York Times and New York Times Square.
Then, for lunch today, I will go to eat bibimbap. Before it gets hotter, make a stone pot bibimbap~^^
Yerang Kim, reporter of Hankyung.com [email protected]
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