Actor Son Ye-jin appears as a new face for a female brand.
On the 5th, Crocodile Lady, a women’s wear brand developed by fashion group Hyungji, announced, “From the 2021 S/S season, we plan to publicize the new women’s daily casual wear concept with Son Ye-jin as the brand model.”
On January 31st, Son Ye-jin warmed up the filming site by completely digesting the brand’s various outfits in his own atmosphere while holding a photo shoot, making the staff feel resilient. This season’s pictorial is based on the theme of’Romantic Provence’, with a warm feeling of Mediterranean style and esleisure feeling.
Hyungji of fashion group said, “Actor Son Ye-jin is an actor with both star and acting skills. He is a representative Hallyu star with high fandom in Korea as well as overseas. “It will be a new vitality for Crocodile Lady to take a new leap through the sophisticated and luxurious image of actor Son Ye-jin.”
Son Ye-jin has a busy schedule with domestic and international commercial filming, while reviewing the next domestic work. Currently, he is in public dating with actor Hyun Bin.
Reporter Tae Yuna [email protected]
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