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| ▲ Entrance door to Heungil Furniture. SourceㅣHungil Furniture |
[스포티비뉴스=강효진 기자] JTBC’s new drama’Snow Ganghwa’ was overwhelmed by concerns about distortion of history even before it was broadcast, and furniture companies announced their position to cancel the sponsorship.
On the 26th, Heungil Furniture announced on the official website, “We are belatedly facing the issue related to the’Snow Ganghwa’ sponsorship that has recently been posted on the community site, so we are going to express our stance on it.” At the time of the request for sponsorship from the sponsoring agency, we did not receive detailed prior notice about the script for the drama,” he said.
He explained, “Because there was no manpower to review and proceed in detail, we responded with a simple drama product sponsorship without major review, and there was no financial gain or sponsorship from this,” he explained.
Heungil Furniture requested that “Solganghwa” delete furniture sponsorship related matters, and it will be deleted from the list of sponsored dramas listed on the website, and it is impossible to withdraw 100% of the product because it is a pre-production drama, so it will be requested with minimal exposure. It is” he announced.
Finally, Heungil Furniture added, “We apologize for causing concern for the sponsorship without paying close attention to the drama production company before the sponsorship.” .
Earlier, the SBS drama’Chosun Gumasa’ faced an unprecedented situation in which it was discarded in two episodes due to controversy over history distortion. Along with this, JTBC’s’Snow Ganghwa’, which is currently being produced, is also being concerned about the fact that there is a distorted gaze on the democratization movement in the synopsis that was leaked before the broadcast.
As’Joseongu Masa’ encountered a situation where all advertisements were withdrawn within a day, it seems that the company that sponsored’Snow Ganghwa’ made such a choice before broadcasting in order not to get caught up in the same controversy.
On the other hand,’Seolganghwa’ tells the story of a desperate love against the times of Suho (Jeong Hae-in), a prestigious university student who suddenly jumped into a female dorm with blood in the background of Seoul in 1987, and Yeongcho (Ji Soo), a female college student who hid and healed him even in the midst of a sad surveillance and crisis Put. It is scheduled to air on JTBC in 2021.
Sportiv News = Reporter Kang Hyo-jin [email protected]
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