Choi Jae-hwa, the Chief Marketing Officer of Lightning Market (CMO), revealed the reason for the creation of the first offline store’BGZT LAB’ of Lightning Market, which opened in’The Hyundai Seoul’ on the 26th. Choi CMO, who was responsible for YouTube marketing at Google’s Korean branch, joined Lightning Market in April of last year.
CMO Choi said, “There are many people who don’t know the brand slogan of’The Lightning Market, a trade that connects the tastes’,” he said.
Bugzt Lab is a space created with the theme of limited edition sneakers that MZ generation (millennials + generation Z) enthusiasm. The 119㎡ (approximately 36 pyeong) space is filled with 300 sneakers.
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On the center podium are 12 limited edition editions. This place, called the Podium Zone, is lined with sneakers worth over 10 million won, including the Nike Dunk SB Low Staple NYC Pigeon, which costs over 70 million won per family. ‘Air Dior’, a collaboration with luxury brand Dior, and’Peace Minus One’, a collaboration brand between G-Dragon and Nike. And the Travis Scott collection.
CMO Choi said, “Sneakers were traded at Lightning Market last year with 82 billion won, which is the second-largest trade item in a single category.”
The feature of the store here is that if you take a QR code on the bottom of the sneakers, you can connect to the Lightning Market app and view the market price. Therefore, you can view the market price and purchase it offline at any time. This price is calculated by referring to two domestic sites and two overseas sites, and changes every Monday.
Already, sneakers resell enthusiasts have been visiting. The number of visitors alone reached 2,000 during the opening period on the 24th and 25th. The draw event in commemoration of the opening was also attended by more than 20,000 people within 5 hours of the opening.
In addition to sneakers, there are also limited edition bare brick figures created in collaboration with street scene brands. In addition, there are lockers in the’Community Zone’ created for non-face-to-person transactions.
Lightning Market is currently in the form of selling sneakers to individuals, but plans to make it a space where trade between individuals is also active in the future.
Kwak Ho-young, head of the fashion and lifestyle business team, said, “Through this space, Lightning Market will further strengthen its leadership in the rapidly growing sneaker resell market centered on the MZ generation.” “We plan to continue to invest in the necessary categories,” he said.
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