“Smart phone industry hit hard”… LG phones pay attention overseas

LG Electronics to withdraw its smartphone business
The reaction of overseas netizens
Poor marketing and lack of insight pointed out
Pay attention to personal memories and technical aspects

[아시아경제 차민영 기자] “Marketing skills weren’t good enough for Apple, but some of the technologies were overwhelming. Overseas consumers are also expressing regret as LG Electronics, which has made a breakthrough in the global smartphone market with technology, suggests the possibility of withdrawing the smartphone business.

According to the related industry on the 23rd, Mishal Rahman of XDA developer of the smartphone developer community said, “LG’s loss in the smartphone market will be a major blow to the industry.” “There is a part that satisfied the needs of consumers that they couldn’t provide.” It was also a phone’.

The reaction of the non-professional consumer group is also hot. Twitter Ryan A said on Twitter, “Some of LG’s products are very good and innovative, but I don’t think they were good at marketing like Apple.” Mr. B criticized “LG’s ability to read the market the most failed.” Mr. C affirmed that “losing competitors will not have a good impact on the industry.”

It is known that LG Electronics is considering selling only the production division except for core R&D personnel among the mobile communication (MC) business divisions. LG Electronics currently has local production plants overseas such as China, Brazil and Vietnam. In an official e-mail sent to the MC business headquarters, Kwon Bong-seok, president of LG Electronics, acknowledged the possibility of withdrawal, saying, “We are examining the direction of business operation with all possibilities open.” Until now, LG Electronics has completely denied the withdrawal of the smartphone business unit due to poor performance, but this indicates that the moment of decision has come.

If it is sold, Vietnamese Beansmart, US Facebook, Google, and German Volkswagen are being discussed as candidates for the sale. These are companies that have been repeatedly mentioned in the rumors of withdrawal that have been repeated several times, but in the case of Facebook, they recently received attention by putting their name on the list of candidates for acquisition. Ross Young, an analyst at Display Supply Chain Consultants (DSCC), a display specialized market research firm, said, “At this point, the most promising bidder is Vinsmart, a smartphone company of Vietnam’s Vin Group.” “He analyzed.

As a result, there is also a prospect that the smartphone product lineup will become uncertain in the future. “LG unveiled one of the world’s first rollable smartphones at CES,” said McRumer, who delivers news related to Apple. “It’s done.” IT magazine The Verge also reported, “LG has announced that a new rollable device (rollable phone) is true and will launch within this year, but reconsidering the smartphone business plan itself, this could be the last LG phone we can meet. did.

Reporter Cha Min-young [email protected]