SK magic announced on the 15th that it achieved consolidated sales of 1.24 trillion won and operating profit of 81.8 billion won in 2020, exceeding 2 million cumulative rental accounts, and recorded the highest performance since its inception.
After being incorporated into SK Networks at the end of November 2016, SK magic increased sales 2.2 times, operating profit 3.1 times, and rental cumulative accounts 2.1 times over four years, achieving growth and profitability at the same time.
The credit rating outlook has also been upgraded from’A0 Stable’ to’A0 Positive’.
In addition, three products including water purifier, dishwasher, and induction were awarded the’CES Innovation Award’, along with the’President’s Award’ at the Korea Brand Awards. (GOLD)’.
SK magic plans to continue its growth by discovering momentum for securing differentiated competitiveness and growth.
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For new growth ▲ New BM (Biz. Model) build-up ▲ Differentiated product/new item development ▲ ESG (environmental, social, governance) promotion ▲ Global business performance creation was set as the core task.
SK Magic CEO Yoon Yo-seop said, “In order to achieve the new vision of SK magic, we must constantly change and innovate to break the rules of the existing market and raise the level of product quality and service to the highest level in the industry.” And we will spare no effort to increase quality, CS, and brand credibility.”