There is an interest in whether the sisters Lee Jae-young and Da-young Da-young belonging to the women’s professional volleyball team Heungkuk Life Insurance will pay huge damages to Kia.
Sisters Lee Jae-young and Da-young Da-young appeared as models for Kia’s luxury car’Stinger Meister’ in August of last year. Kia launched a partially modified Stinger model after three years, and launched a promotional marketing with a sister. The sisters responded to the commercial shoot when an advertising agency that confirmed their star nature offered to appear in a commercial.
The advertisement ends with the appearance of the sisters’ childhood, a volleyball club in Geunyeong Girls’ Middle School in Jeonju, Jeonbuk. The Geun Young Girls’ Middle School where the sisters attended is a school where school violence (academic violence) took place.
The advertisement, which was filmed in a warm atmosphere and the reaction was not bad, was engulfed in controversy as the fact that the sisters committed harassment in middle school was revealed. As the wave grew, Kia switched the advertisement to private on its official YouTube channel.
Some believe that there is a possibility that an advertising company may ask the sisters for damages. Famous celebrities and sports stars receive a model fee that is more than that of ordinary office workers for one shot. Like sisters Lee Jae-young and Da-young Da-young, the reason why they can receive large model fees even after filming an advertisement for a day is because of the’classification clause’. The contract contains a clause not to film competitors’ advertisements and to not engage in socially controversial activities. This contract is pretty strict.
In fact, in the case of a male comedian, he signed an advertising model contract with an advertiser for 250 million won and got off from all broadcasting programs after being sentenced to one year probation in June for gambling. For this reason, the comedian had to pay 700 million won to the advertiser. It was almost three times the amount of the model fee received.
A celebrity accused of illegally administering a sleeping anesthetic and sentenced to probation paid 100 million won to an advertiser. He received 450 million won as a model fee, but it was revealed that he had administered a sleep anesthetic with three months remaining in the contract period. Three-quarters of the contract period had passed, and even though the company’s sales jumped significantly due to celebrity advertisements, a significant amount of model fees had to be thrown out.
In the case of a celebrity who released a picture of his bruised face after being beaten by his ex-husband, he had to pay compensation for damages for degrading the advertising image even though he was a victim of unilateral assault.
In the case of sisters Lee Jae-young and Da-young Da-young, they made an anti-social mistake of being a hag, but since it was before the advertisement contract, the possibility of compensation for damage due to the problem of a hag appears not high. However, there is a possibility of compensation for damages due to the fact that Lee Da-young posted an article criticizing a specific player on social media such as Instagram, which promoted conflict. If the court makes a problem with Lee Da-young’s post on social media, the sisters may have to pay a large amount of damages.
Lee Da-young said on social media, “Can I say that I am a little young and not a little old? No.” “It’s going to explode soon. It will explode soon. I have posted articles such as “Dahah,” “The bully may be fun, but the bully wants to die.” In addition, after apologizing for Hakpok, he unsold Kim Yeon-kyung’s Instagram.