SIORIS, a clean cosmetic brand containing the freshness of domestically produced organic ingredients, attracts investment from JYP Entertainment (hereinafter referred to as JYP), and is making a full-fledged move with Park Jin-young, the representative producer. This investment was concluded through an equity investment method, and as a result, CEO Park Jin-young plans to actively participate in Sioris’ domestic and international marketing as an investor beyond the role of a simple public relations model.
JYP is a company that has achieved global success in the fields of artist discovery and management, and album planning and production.In particular, the founder, Park Jin-young, is known to be actively interested in the first new beauty business and participated in the planning and development of products. have.
JYP’s representative producer and singer Park Jin-young is well-known enough to have suffered atopy and various allergies for a long period of time through various media, and for this reason, the secret of thorough self-management, including organic diet management and intermittent fasting, received great attention. This meticulousness of CEO Park Jin-young, who was also interested in the selection of cosmetics that naturally absorbed into the skin, led to a relationship with the Siolis brand while experiencing numerous natural and organic cosmetics at home and abroad.
JYP praised Sioris’ clean beauty philosophy of delivering the good ingredients and honesty of nature to the skin not only well with JYP’s values, but also for its efforts to develop eco-friendly packaging containers and vegan cosmetics for sustainable nature. . In addition, as the popularity of fast-growing K-beauty and global clean beauty is increasing, they expressed anticipation for Siolis’ growth. Seong-wook Han, CEO of Zencosmeticos, which is developing Siolis, said, “We are expecting that JYP Entertainment’s global K-pop influence and Sioris’ clean beauty with domestic ingredients as the core will create a synergy effect.” He expressed his feelings.
Meanwhile, Sioris, launched in November 2017, uses domestically-produced organic ingredients instead of purified water in all products to deliver the original energy of nature simply and honestly under the slogan of’freshness is the most effective’. It has been searching for and receiving fresh raw materials such as Gwangyang plum, Jeju mandarin orange, and Mungyeong omija, while also supporting domestic farmers and making efforts for win-win growth. In addition, the company maintains direct sales of raw materials to directly inspect the raw material manufacturing date, excludes the source of harmful chemical components, and produces products through a low-temperature vacuum extraction method to reduce damage to raw materials. With such careful management with sincerity, the enthusiast group continues to expand, with Siolis products being introduced one after another to famous domestic and foreign influencers.
Siolis plans to actively expand contact points with consumers and strengthen marketing by attracting investment from JYP, and Sikor’s products include online shopping malls, Robs (all branches) and Sikor (24 branches) offline. , Olive Young (4 branches) and JYP Soul Cup (Lotte World Mall).
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