Coupang’s next move, listed on the US stock market,
Reported 100 million new shares to the U.S. Securities Commission
$27-30 per week… Close to $3 billion
Expanding the range of’Rocket Fastball’ to China
Create own content for sports broadcasts
Increase investment in food delivery of’Coupang Itz’
Prospect of used car business under the’Kureung’ brand
material photo” alt=”Coupang. Coupang. <한겨레> Material photo
What is Coupang’s next move to secure trillions of dollars of funding through listing on the US stock market? In addition to the reinforcement of existing businesses such as logistics, video content, and delivery services, there is a prospect that the market will be able to enter the used car market, a new business. On the 3rd, Coupang’s recent revised securities report filed with the U.S. Securities and Exchange Commission (SEC) shows that the number of public offerings issued is 120 million shares (100 million new shares + 20 million old shares). to be. Based on this, the projected financing amount is estimated to be between 2.7 billion and 3 billion dollars. In a report published today, Park Eun-kyung, a researcher at Samsung Securities, said, “Compared to the accumulated deficit of $4.1 billion, the size of new shares issued is smaller than expected.” I did it.
Coupang is expected to continue to expand logistics services represented by’rocket delivery’. Founder Kim Beom-seok, chairman of the coupang board of directors, said in a letter attached to the stock report filed last month that “we will invest trillions of dollars to create new infrastructure and jobs outside of Seoul.” This is the background of the prospect that the establishment of a distribution center in the non-metropolitan area may lead to an increase in transaction volume. The scope of the’Rocket Directball’ project, which was being implemented only in the US, is also expected to expand. On the 2nd, Coupang announced that it will offer free shipping to members of 2900 won per month for direct purchases (direct purchases) in China. Already, many domestic e-commerce suppliers (transactions) have bought large quantities of products from Chinese e-commerce such as Ali Express and sell them with more money. Domestic consumers, who are not in a hurry and want to buy cheaper, prefer direct purchase in China. The reason Coupang intends to expand the scope of its rocket direct purchase business to China is because it has this demand in mind. Considering the high demand for interior-related products from overseas among domestic consumers, there is an analysis that it is a matter of time before Coupang expands its direct purchase service to other regions such as Europe. The content reinforcement of’Coupang Play’, a video streaming service (OTT) introduced in December last year, is also considered as an area where Coupang will actively invest money after listing. ‘Coupang Play’ was evaluated for not succeeding in distinct content differentiation after the launch of the service. On this day, Coupang announced that it will broadcast a live game of Tottenham Hootspur in the Premier League, where Son Heung-min belongs, starting on the 5th, which shows that it is starting to reinforce content.
In particular, like Netflix, we are promoting our own production of original content with weight. It has already applied for the trademark’Coupang Original’ in October of last year. Seonghan Kim, general director of Coupang Play, announced its own production when the OT service was launched. Amazon’s’Amazon Prime Video’, which is modeled by Coupang, is also producing contents for the’lock-in effect’ of member members. ‘Coupangitsu’, which is rapidly growing in the food delivery market, is also a priority for investment. Looking at data from Mobile Index, a mobile data analysis company, Coupang Itz’s food delivery market share jumped from 5.66% in August last year to 17.1% in last month, more than threefold in five months. Unlike other delivery apps, the business strategy of’delivering one house at a time’ is considered a success factor. As long as it has secured a meaningful market share, the industry predicts that bold investments will continue to narrow the gap with the nation’s No. 1 operator in the field. The rumors to enter the used car market are not fading. When registering the trademark’Kureung’ in September of last year, the idea of Coupang’s entry into the used car market emerged for the first time, with the main contents of the used car appraisal business, used car evaluation-related information provision business, and automobile appraisal and finance business. Coupang said, “Trademark rights can be registered at the idea level as well,” but said, “I can’t tell what’s going on.” In a call with the Korea Distribution Association Chairman Jeong Yeon-seung, “in terms of ESG (environmental, social, and governance) management strategies, investments will increase in the labor and safety sectors.” By Park Soo-ji, staff reporter