(Incheon = Yonhap News) Reporter Yoon Tae-hyun = On the afternoon of the 5th, at Munhak Stadium in Michuhol-gu, Incheon, a work is being done to affix the Shinsegae logo on the SK Wyverns squad bus. SK Wyverns was acquired by Shinsegae, marking a period in the 21-year history of the club. 2021.3.5 [email protected]
(Seoul = Yonhap News) Reporter Kim Kyung-yoon = SK Wyverns is starting anew under the name of’SSG Landers’.
Shinsegae Group E-Mart, which took over the SK team in the KBO league of professional baseball, announced on the 5th, “We have chosen’SSG Landers’ as the new team name.”
SSG is a Shinsegae integrated online shopping brand, and the Shinsegae Group determined that the marketing effect was greatest when SSG was used as the name of the baseball team.
Landers means’landers’ and is reminiscent of the Incheon landing operation during the Korean War, and it is good to connect with Incheon International Airport.
At the end of last month, Shinsegae Group E-Mart registered the domain name of the club’ssglanders.com’ and applied for a trademark right called’LANDERS’.
Shinsegae Group said, “In the process of internal discussions, we considered whether we could make good use of the characteristics of the Incheon region and whether we could represent Incheon as the most important factor in determining the team name.” We plan to spur it so that there will be no setbacks in preparation for the regular season.”
Meanwhile, Shinsegae Group E-Mart completed the acquisition process by paying all the balance to SK on the 5th.
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2021/03/05 16:46 sent