[FETV=김윤섭 기자] Shinsegae International announced on the 21st that it will launch’Poare’, a top-notch luxury cosmetic brand that has been preparing for 10 years with a commitment to create a global luxury brand. It is an aspiration to nurture Poare as a luxury brand that can compete confidently in the global beauty market.
Shinsegae International announced on the 25th of this month that it will open Poare’s first store in the main branch of the Shinsegae Department Store and start a full-fledged business. By the end of this year, it will sequentially enter major domestic department stores such as Shinsegae Department Store Gangnam branch and Centum City branch, and rapidly promote overseas expansion.
Currently, with the completion of the European Cosmetics Certification (CPNP) process, we are in discussions with local partners to open stores in Paris, France, the home of beauty, and New York, USA. In the case of France, interest in Poare is particularly high, and it is expected to open a store next year. It is also preparing to enter the Middle East, where demand for luxury color cosmetics is high, and China, where the preference for high-end brands is high.
This is the first time that Shinsegae International is conducting domestic and overseas business at the same time for its own brand. That much, I have a strong will to raise Poare.
Poare is a brand containing Shinsegae’s long-standing dream of creating a global luxury brand. Shinsegae International conceived a business from 10 years ago under the blueprint to leap from a company that imports and distributes luxury goods to a company that creates its own luxury brand. Materialized.
It was the best choice to compete in a global market where only brands with long traditions and unique stories could survive.
Paul Poare, who is called’the king of fashion’, is a fashion house that enjoyed the early 1900s with Chanel. It was innovative enough to launch the world’s first perfume as a fashion brand in 1911, and is famous for its design that freed women from corsets.
Shinsegae International plans to realize Shinsegae’s dream of fostering global luxury products through cosmetic Poare that reinterprets Paul Poare’s spirit, heritage and tradition in a modern way.
Lee Gil-han, CEO of Shinsegae International Cosmetics Division, said, “To create a global luxury brand is the goal of many companies, but the launch of Poare laid the foundation for achieving that goal.” We will become a global beauty celebrity that can compete with each other.”
Meanwhile, through the launch of Poare, Shinsegae International has completed its own cosmetic brand portfolio, ranging from affordable luxury to top-notch luxury brands. There are five brands of its own, including Vidi Beach, Series, Roi B, Swiss Perfection, and Poare. In addition, there are a total of 12 overseas brands that have official domestic copyright rights, including Deep Teak, Bailedo, and Santa Maria Novella.
■ Poare, a beauty brand that inherits the tradition of a 100-year-old fashion house
Shinsegae International has focused on reinterpreting Paul Poare’s philosophy and heritage (heritage) with more than 100 years of history to create a global luxury brand.
Poare launches a makeup product and skin care line that can express women’s natural beauty. We have partnered with the best partners in each field for the quality and functionality worthy of a luxury product, and all products use only the best raw materials based on state-of-the-art technological innovation.
In particular, in the case of color products, based on Paul Poare’s philosophy that’a variety of designs must exist so that the individuality of every woman can be respected’, 90 different types of products are provided so that customers can design their own beauty Developed. In the case of base makeup products, in the case of base makeup products, in order to meet the overseas markets where various races and skin tones exist, conventional product descriptions such as’skin color (skin tone)’ were excluded.
As it is a top-notch luxury brand, it has put great effort into developing the package and design. The product name is written in French according to the brand’s tradition, and the product package doubles the luxury with a unique texture that recreates the luxurious gold tone and leather.
The representative color product, the powder palette, looks like a clutch bag (a small bag in your hand), showing at a glance that Poare inherits the tradition of a fashion house. Consisting of two colors, foundation and contouring, it is a product that enhances the contours of the face and adds a three-dimensional effect.
Skincare consists of three lines: regeneration, elasticity, and nutrition. The representative product,’Infugeon Denerge’, is an energy serum that restores the skin’s natural strength and makes the skin alive.
Poare’s product price ranges from 220,000 won to 680,000 won for serum, 255,000 won to 720,000 won for cream, and 82,000 won for lipstick.