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To this end, Shinhan Card receives financial data from other companies through a standard API method. This method makes it easy to implement functions provided by third-party applications in our program. It is a method of pulling and inserting the program code of the open function.
By using this method, you can easily receive financial data provided by other financial companies. There is no need to log into users’ accounts individually to scrape (scrape) the user’s information.
Accordingly, Shinhan Card provides various asset management services such as daily consumption management, customized financial product recommendation, and credit management assistance to not only members but also non-members based on AI (Artificial Intelligence). It is a strategy to expand personal wealth management experience to the entire population based on mobile.
A Shinhan Card official said, “This is a part of the future of Shinhan Card that will evolve into a’life & finance platform’ company. With a single Shinhan PayFAN app in the hands of customers, we will provide not only total financial services, but also individual non-financial benefits tailored to your lifestyle. I will plan.”
Shinhan Card produces and distributes related SNS contents such as My Data usage guide so that My Data service can quickly establish itself in the market and a sound financial and data ecosystem can be created. In conjunction with the Shinhan Card ESG strategy, it is also planning to operate a my data financial education program for youths for the first time in the industry.
Meanwhile, Shinhan Card launched the industry’s first innovative financing-based investment advisory, and established the’DNA Business Promotion Team’, a dedicated headquarters to become a platform company based on my data, to provide a differentiated customer experience. We have been working on related tasks quickly, including working on UX projects.