Shinhan Bank announced on the 23rd that it will expand its digital sales department to provide a dedicated service to about 750,000 customers who prefer non-face-to-face channels in nine areas in Seoul.
The Digital Sales Department is a digital branch that provides comprehensive consulting services at the same level as face-to-face channels for customers who do not visit the branch directly. It is explained that it was the first banking sector to be established in September of last year by combining the strengths of non-face-to-face transactions of Internet banks and providing consulting services through professional staff of traditional banks.
The Digital Sales Department achieved meaningful results, such as a 150% increase in the number of customers, a 200% increase in reception, and a 460% increase in loans within five months after opening in September last year.
Shinhan Bank plans to expand its digital sales division to 39 digital sales divisions 1 to 3, and start asset management of 750,000 non-visit customers for the past year at its branches in nine regional headquarters, including central Seoul, Gangnam, and North Korea. In the second half of this year, it plans to expand the range to 2.15 million customers nationwide, including Busan and Honam.
Shinhan Bank said that by deploying digital professional employees with excellent Yeosu-sin comprehensive counseling capabilities and non-face-to-face sales capabilities to the Digital Sales Department, based on thorough analysis of customers, it provides the products and financial information that customers need in a timely manner. .
In addition, in order to communicate with customers of the Digital Sales Department, Shinhan Sol (SOL) has created a dedicated page MyCare page, which is’customized care messages for each user’,’useful financial contents’,’individual recommended products’, and’financial schedules that should not be missed’. While using useful contents such as, you can receive consultation from a dedicated staff if necessary.
Shinhan Bank plans to gradually expand the range of services that can be provided to all digital customers starting with the MyCare page service.
A Shinhan Bank official said, “Shinhan Bank has promoted the digital sales department based on customer-centered values.” “The digital sales department is expected to become the standard of Shinhan Bank’s future branches as a customer-centered digital customer care center. We plan to expand further in the second half.”
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