Shilla Hotel in Changsha’s First Loss of Loss, Slightly Raising Room Service Prices

Input 2021.02.23 11:50

Hotel Shilla raises room service price again this year following last year
The representative menu, Galbi Bansang, etc., increased by 1,000 to 2,000 won, ranging from 50,000 to 60,000 won.
“Reflection of food material price increase”… Consumers “Raise a surprise in the wake of increased demand”

It recorded the first annual operating deficit since its foundation last year in the aftermath of coronavirus infection (Corona 19). Hotel Shilla (008770)This year, the price of room service at The Shilla Seoul Hotel has been slightly increased, and consumers are making a difference.

According to the Shilla Seoul Hotel on the 23rd, among all-day dining room service that can be ordered from 11 p.m. to 11 p.m. from last month, the price of a Korean-style rib plate has gone from 58,000 won to 60,000 won. Onban has increased from 52,000 won to 53,000 won △North Korean Haejangguk bansang from 45,000 won to 46,000 won △Gomtang Bansang from 50,000 won to 51,000 won.

Hotel Shilla has been freezing the room service price since 2013, but in May of last year, for the first time, it raised the price of ribs, haejangguk, and abalone, 3 chickens by 1,000 won. However, the price was raised again in 9 months. Hotel Shilla explained, “With the prolonged Corona 19, the prices of major food ingredients have risen significantly, inevitably raising the prices of main menu items including ribs by 3~3.5%.”

Soups, salads (20,000 to 30,000 won), spaghetti, burgers, and sandwiches (30,000 to 40,000 won) also rose by 1,000 to 2,000 won last month. The price of the over night menu, which can be ordered after 11 p.m., has risen by nearly 20%. Salmon grilled from 52,000 won to 62,000 won (19%), Mero grilled from 57,000 won to 62,000 won (8.8%), and tenderloin steak from 65,000 won to 70,000 won (7.7%) Was raised.

The price of the main menu of the Shilla Hotel’s representative restaurant, Eighth, has also increased. The representative dish, chili shrimp, increased from 79,000 won to 82,000 won, red pepper chicken from 59,000 won to 62,000 won, and mapo tofu from 55,000 won to 58,000 won.

Customers are complaining that “in the wake of Corona 19, the room service price was raised by surprise, which did not disclose price fluctuations outside the gap of the increase in room service demand.” The Shilla Seoul Hotel released a package that offered breakfast or dinner as room service in March last year, when Corona 19 was in full swing, and extended the sales period by one month after good response.

Hotel Shilla posted an annual operating deficit of 185.3 billion won for the first time since its foundation last year. This is because the duty-free shops and the hotel and leisure sectors were hit directly by Corona 19. In particular, the occupancy rate of the Shilla Seoul hotel plummeted from 82% in the fourth quarter of 2019 to 33% in the fourth quarter of last year.