Mobile carriers also conducted non-face-to-face opening of the’Galaxy S21′ in the aftermath of Corona 19.
SKT promoted’unmanned opening’. At the opening event held at T Factory in Hongdae, Seoul on the 22nd, only some customers attended, and a non-face-to-face opening was achieved using’T Factory 24′, an unmanned purchase space. This is the first time that an unattended activation system has been used for a new device opening event. Participating customers visited T Factory at intervals from 9 o’clock and opened the reserved terminals directly.
SKT provided prizes such as △Galaxy S21 Ultra △Samsung The Sheriff TV △Samsung Galaxy Tab S7 to pre-openers through a lottery. According to SKT, the percentage of customers who chose the Galaxy S21 Ultra, the top model during this pre-booking period, was the most at 50%.
SKT opened the T Factory by using an unmanned device (Photo = SKT)
KT chose’Live Broadcasting Eve’ instead of offline. At 8 pm on the 21st, at the event held under the theme of’Camping Meokbang’ in the Andaz Hotel by BJ’Ziyang’ and broadcaster’Park Kwon’, two people demonstrate their products and communicate with viewers who participated in the broadcast. lost. In addition, through a separate instant mission, a corner where Ziyang directly gives a gift through a real-time lottery was introduced.
KT replaced the opening event with a live eve inviting BJ Ziyang and others (Photo = KT)
LG U+ selected 4 people from the story contest event for employees as the main characters of the first opening. The first initiator is Yok Jo-eun (17), the son of Joon-hyup Yok of the cloud architecture team, who says, “I always used the cell phone my father used.” In issues 2-4, stories such as the story of setting the alarm’Give me data to the brother-in-law on the first day of each month’ and’The story that it was difficult to sign up for a combined product because they have not yet reported marriage’ were selected.
LG Uplus plans to maximize the promotional effect of the Galaxy S21 by preparing a unique experience event (Photo = LG Uplus)
Mobile operators also worked hard to strengthen the Galaxy S21 experience zone. SKT has established the Galaxy S21 experience zone’Galaxy Studio’ inside the T Factory, and has also strengthened the’Media Library’ where you can experience various subscription services such as Wave, Flow, and One Store Books in addition to the newly released V Coloring. SKT plans to develop the T Factory as a complex cultural space where you can enjoy various information and communication technologies (ICT) and cultural services such as VR and AR.
In commemoration of the launch of the Galaxy S21, KT prepared a Wi-Fi 6E experience space in KT Square in Gwanghwamun. Wi-Fi 6E, which can be used with the Galaxy S21, provides a speed of up to 2.4 Gbps based on a smartphone, which is twice as fast as the existing Wi-Fi 6. From the 22nd, anyone can experience it through the demonstration terminal installed in KT Square.
LG U+ will run the Galaxy S21 event’Tum Play 21′ until February 9 in the’Everyday Extraordinary Break’ near Gangnam Station. Tumplay puts the value of’experience of new discovery’ beyond touching the product. Visitors can perform missions using the camera function and S Pen of the Galaxy S21 in places that utilize various spaces between the 2nd and 5th floors. At the site, you can use the’Lamy’ or Monami collaboration S Pen after applying. The first 30 people who complete the break mission will receive a LEGO key ring as a prize.
Meanwhile, the Galaxy S21, which was pre-booked from the 15th to the 21st, was released in a total of three models. The factory price is 999,900 won for the Galaxy S21, 1199,000 won for the Galaxy S21+, and 1.594,000 won for the Galaxy S21 Ultra. . The pre-opening period is until the 28th, and general opening begins from the 29th.