Kim Min-gyeong (25, female), a college student, is usually enthusiastic about health care. Every morning, take a total of 4 nutrients with vitamin C·D, iron, and lactobacilli.
Since last year, after the spread of the new coronavirus infection (Corona 19), Mr. Kim felt the need for health care and began to take nutritional supplements. He said, “I eat to increase immunity,” and “I will continue to eat even after the end of Corona 19”. The reason is that I think health care is also part of self-development.
In addition to taking various nutritional supplements, he exercises 10,000 steps three or four times a week. Mr. Kim said, “I can only take care of my health,” he said. “If you want to do what you want to do, health is basic, so health care is a kind of self-development.”
Recently, as part of self-development, the number of MZ generations is increasing. According to the’Leisure Life and Self-development Trends of MZ Generations’ released in February by the University’s Top 20 Research Institute,’Physical Health Management’ ranked 2nd with 72.2% as an activity that MZ generations believe to be self-development. In the field of self-development experienced by the MZ generation,’exercise and sports’ ranked first with 39.4%.
MZ generation’s health management methods are diverse, including nutritional intake, home training (homt), walking, and mountaineering. Related industries are realizing the increased interest of the MZ generation and are actively working to secure consumers.
In the past, the main purpose of self-development was “building specifications” for employment, such as obtaining credits, qualifications, and studying foreign languages. It is interpreted that the concept of self-development is changing, reflecting the characteristics of the MZ generation who value their own growth and want a certain sense of accomplishment.
”ingredient, Choose a nutritional supplement carefully based on cost performance“
MZ generation, who are engaged in health care, carefully weigh the ingredients and contents when choosing a nutritional supplement to purchase.
Sohn Young-soo (28, male), an office worker, also takes 10 types of nutritional supplements every day for health management. There are various types of vitamins C·D, lutein, magnesium, potassium, and alpha lipoic acid. When purchasing nutritional supplements, Son uses overseas direct-buying sites. He explained, “It’s cumbersome to buy overseas at first, but if you get used to it, it’s good to be able to buy cheap foreign products with good’cost-performance’.”
Kim Hyung-hwan (28, male), a job-prepared student, also regularly takes lactic acid bacteria and magnesium supplements.
He explained, “When I buy, I look carefully at the ingredients and contents,” he explained. “There are times when I ordered products on the Internet or watched TV at home and bought products through home shopping.”
The industry is realizing the interest of MZ generation in health functional foods such as nutritional supplements.
According to Lotte Home Shopping, last year’s 2030 households’ purchase rate of health food increased by 30% compared to the previous year.
This is higher than that of the 4050, the main customer of TV home shopping. In addition, as a result of analyzing the sales status of health foods for the last three years, he explained that the product line has diversified from traditional health foods such as red ginseng and antlers to immunity enhancing products such as vitamins, lactic acid bacteria, and propolis. This year, it is planning to introduce additional vitamin and calcium products targeting the MZ generation.
Homet/climbing…constantly exercise and self-development
Due to the spread of Corona 19, it is not easy to use indoor exercise facilities such as a gym, and alternatives that the MZ generation have found are home training and mountaineering.
Ms. Kwon Min-gyeong (23, female), a college student, listens to a non-face-to-face lecture at home, and in her spare time, she is passionate about homet. Kwon said, “If I do holt every day, I get used to the difficult movements at first. The easier the movement, the greater the sense of accomplishment.” “I think self-development is something where I can enjoy a hobby or feel proud and a sense of accomplishment while doing it. Of course, health management is also self-development,” he said.
As the number of MZ generations who enjoy mountaineering increased, the term’deungrini (climbing + children)’, which refers to beginners in mountaineering, also appeared. The number of posts on Instagram that featured Deungrin as a hashtag exceeded 110,000.
Nam-Ji (30, female) is a renegade who started climbing after the spread of Corona 19. Nam says that mountain climbing gives a great sense of accomplishment in a short time compared to other sports. At the same time, it is said that it makes you feel better because you can enjoy the fresh air and the wonderful scenery.
Mr. Nam said, “Previously, I read a lot of self-development books and tried to self-develop my life, but I realized that each person has different thoughts and lifestyles.” “Management” explained.
Joon-yeon (female, 31) has been climbing for 9 years. It is reported that after the spread of Corona 19, they began to climb high mountains in earnest. Hyun takes time to look back on himself while climbing. He said, “I feel that my ego is strengthening while climbing,” he said. “Mental growth is also self-development.”
As reflecting this trend, the outdoor industry is also warming up.
In the outdoor industry, mountaineering has been popular since March of last year, and the influx of MZ generations has increased, and it is an atmosphere that it has been saved without much damage from Corona 19.
Jang Hyo-seon (female, 32), who enjoys climbing 1-2 times a week after the Corona 19 epidemic, also said, “I am so interested in that there are more outdoor brand products than everyday wear.”
Nepa is a representative outdoor brand that has actively launched to target the MZ generation. In March of this year, it launched the C-TR 3.0 line for the MZ generation.
An official of Nepa said, “The existing outdoor product design has many cut lines and bright colors, but we are pursuing a style change with a simple color scheme that the MZ generation likes.” Styles that are not easily found were also introduced for the first time this year,” he explained.
Expert “Generation MZ values their own growth…We want a certain sense of accomplishment”
Myung-ho Myung-ho, professor of psychology at Dankook University, analyzed the reason why MZ generations accept health care as part of their self-development, “because MZ generations value their own growth as important.”
Professor Lim explained, “The MZ generation pursues their own values regardless of the gaze of others,” and “I feel that they grow by themselves through health care, so they perceive it as a part of self-development.”
Shin Ji-yeon, a researcher at University’s 20 Tomorrow Research Institute, said that due to the recent corona, college classes have been switched to online and external activities have decreased, so that MZ generations can feel a sense of accomplishment.
Researcher Shin explained, “In this situation, the focus will be on’I’, an object that can easily feel a sense of accomplishment.”
He added, “The MZ generation is a’generation who doesn’t want to be frustrated,’ and they try to get a sense of accomplishment even if they break down goals that are difficult to succeed into smaller ones. The recent trend of’routine making’ is similar,” he added.
/Snaptime Reporter Bokyung Kwon