[베리타스알파=신승희 기자] Sejong Cyber University announced on the 17th that it took advantage of the strengths of online education and invited Korean marketing experts from Silicon Valley, the US, to conduct an interview-style live remote class on the 13th.
Special lecturers Kiyong Han (Harmonyz Health) and Sejin Jeong (Facebook), who were invited as experts, are giving a practical lecture on marketing in Silicon Valley, USA at the Department of Digital Marketing at Sejong Cyber University this semester. In a live lecture, special lecturer Han Ki-yong said, “The most important thing is the strength to endure. Do not give up and endure the period of learning He emphasized the attitude of learning, saying, “The more important thing than understanding the lecture is to complete the lecture to the end.” He also shared his Silicon Valley job experience and mentioned the importance of retraining to enable continual challenges in a fast-changing world. In the afternoon session that followed, a live lecture was held with special lecturer Jeong Se-jin, a marketing expert at Facebook’s headquarters.
Special lecture professor Jeong Se-jin said in a lecture, “Data is the foundation of marketing, and the ability to extract reliable data quickly and accurately is becoming very important.”
In the following immediate & immediate section, he emphasized the importance of A/B test to verify the factors to be considered when establishing a hypothesis, and mentioned the importance of close market observation, saying that the insight obtained in the field should not be overlooked.
Professor Kim Hyo-jeong, head of the Department of Computer and AI Engineering, said, “The marketing Vlog special lecture led to a question of how to establish a hypothesis while emphasizing the importance of end-user feedback and hypothesis establishment.” In the’World of Data Science’ class in the Department of Engineering, it is a basic task that a data scientist performs with data exploration and visualization when specifying the requirements of the field as data science questions. there was. In the future, we will continue to strengthen the linkage between departments so that living knowledge can be delivered through a multidisciplinary approach.”
Meanwhile, the head of the Department of Digital Marketing Kim Ye-ri said, “As you can see in the title of the lecture, students have an opportunity to listen to vivid employment stories and experiences of working life of people living as marketers in Silicon Valley, in addition to answering class-related questions in live lectures. He said, “I am going to go to work anyway throughout March from now on! @Silicon Valley lectures will continue.”
On March 20th, Seo Eun-kyung (HP), and on March 27, Kim Seong-gyeom (blind)]Live classes will be held. Anyone interested in Silicon Valley marketing as well as members of Sejong Cyber University can participate. Same as (Zoom meeting ID: 986 943 5218, password: 1234)
Sejong Cyber University’s Department of Digital Marketing develops a practical manager-type training course based on an innovative and systematic curriculum system that responds to the digital marketing era and establishes a network of cooperation with related experts, companies, and institutions, and is an education optimized for nurturing professionals in the digital marketing field System.
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