Seeryeong Lim, Vice Chairman of Daesang Holdings and Daesang… Full-scale’sister management’ with clinical people

Lim Se-ryeong (44), Managing Director of Daesang Group, was promoted to Daesang Holdings, a holding company, and Daesang Vice Chairman. Vice-Chairman Lim is the eldest daughter of the honorary chairman of Daesang Group Lim Chang-wook. It is interpreted that the’sister management’ system with Daesang Sang-min (41), the second daughter of Honorary Chairman Lim, is on track.

Daesang Group announced on the 26th that “Vice-Chairman Im was promoted to Vice Chairman by serving as a senior executive in charge of strategy in Daesang Holdings, and was promoted to Vice Chairman in Daesang.” As a result, Vice Chairman Lim will simultaneously serve as a senior executive in charge of marketing for Daesang and a senior executive in charge of strategy for Daesang Holdings. In this regard, Daesang Holdings decided on an agenda to newly appoint Lim as the executive director at the regular shareholders’ meeting.

Vice Chairman Lim studied business administration at Yonsei University and later majored in psychology at New York University in the United States. He married Samsung Electronics Vice Chairman Lee Jae-yong in 1998, but divorced in 2009. Later, in 2012, he took over the position of creative director of Daesang and joined Daesang Group management. Daesang Group explained, “Vice-Chairman Lim reinforced the brand image by leading the large-scale renewal of Chungjungwon in 2014, and pioneered the domestic snack food snack market (HMR) by leading the launch of’Anjuya’ in 2016.” did. Vice-Chairman Lim was promoted to Managing Director of Target Marketing in 2016.

An official at Daesang Holdings said, “We decided that Vice Chairman Lim was the right person to acquire and implement accurate information on market changes, and to consistently promote the mid- to long-term direction at the group level.”

In the industry, Daesang Holdings, a holding company, has an older sister, vice chairman Lim, and Daesang, a major business company, his younger brother Lim, an executive director. Daesang Holdings is in charge of the overall strategy and investment sector of the group, and Daesang is engaged in a substantial food and food material distribution business. Lim was elected as Daesang’s executive director last year.

Some observers say that there is a change in the succession structure that was focused on his younger brother Lim. Initially, Daesang Group’s share succession was centered on Managing Director Lim, and he was expected to continue the family business. Lim is the largest shareholder with 37% stake in Daesang Holdings. There is a large gap with vice chairman Lim (20%). Next, honorary chairman Lim and Daesang Holdings vice chairman Park Hyun-ju, wife of honorary chairman Lim, each have about 4%. Daesang Holdings is the largest shareholder with a 39% stake in Daesang.

An official from Daesang Group said, “The promotion of Vice Chairman Lim and the appointment of Daesang Holdings’ executive director are part of responsible management.” Registered executives have no name, and Lim is not listed as a registered executive of Daesang Holdings.

Reporter Baek Minjeong [email protected]