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| Starbucks limited edition figures posted on the used trading community’Secondary Country’. It is trading at 60,000 won, five times higher than the normal price (12,000 won). |
“Starbucks Jenny Playmobil sells for 60,000 won”
A new Starbucks limited-edition figure’Playmobile’ appeared on the used trading site at a price 5 times higher. The day before (21st), it has been a day since a commotion occurred in which customers flocked to get a new product and then the police were dispatched.
According to the distribution industry on the 22nd, an article was posted that sells’Starbucks Jenny Playmobile’ for 60,000 won in used countries at the dawn of this day. It is a new product of the 3rd set of’Starbucks X Playmobile Figure’ that was released the day before (21st).
‘Starbucks Playmobil Figure’ is a limited-edition product created by Starbucks Korea in collaboration with German toy company’Playmobil’ and costs 12,000 won. New products are released in limited quantities every Thursday from the 7th to the 28th.
Starbucks loyal customers immediately had a’goods riot’. As new products are released every week and only three can be purchased per person, the purchase process continued to receive new Playmobils every Thursday.
Eventually, at a Starbucks store in Seoul, a dispute broke out between customers, and the police even dispatched themselves. On the 21st, when two waiting lines were created in front of a Starbucks store in Gasan-dong, Seoul, there was a dispute saying’I came first’. It was the day when Starbucks’ 3rd limited edition goods’Jenny’,’Jay’ and’Grace’ were released.
The’Jenny’ figure came up at 60,000 won with a 5x premium at the second-hand country market the next morning. The’Gress’ figure released together tripled the price to 45,000 won. The price of a set of 7 figures released to date ranged from 220,000 won to 280,000 won. It costs 40,000 won each.
Starbucks goods are popular items that are traded at a premium price every year at second-hand markets. However, there are criticisms that it is inappropriate for Starbucks to hold a’contractor event’ with a limited-edition figure at the time of Corona 19.
It is pointed out that it was frivolous that the quarantine authorities were carrying out an event that expected a’purchasing turmoil’ in a situation where the quarantine authorities enforced high-intensity quarantine guidelines such as limiting the number of cafe stores and eating time.
Starbucks Korea said, “We regret that the parking lot of the shopping mall where the store entered and the opening hours of the Starbucks store are different, and there are several entrances, which caused confusion with customers. “I apologized.
“To compensate for this inconvenience and to facilitate promotion, we will strengthen the existing principle of limiting purchases per person and prior notice of inventory quantity.” “Measures such as excluding promotions from mall stores where floating populations may be concentrated. We will do our best to ensure customer safety and satisfaction by complying with the requirements.”
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| Starbucks Korea’s limited edition merchandise’Starbucks X Playmobile’ in collaboration with German toy company’Playmobile’ (Starbucks Korea Instagram) © News1 |