[FETV=김윤섭 기자] On the 1st, the elegant brothers, the people of delivery, published a booklet that analyzed the trend of ordering food for delivery,’Baemin Trend 2021.
The booklet analyzes the order history for the past year and contains a variety of information from customer preferences to order trends. The most popular menus by season, major order times, popular options or side menus, and changes in the values of the environment are detailed.
On the 25th of last month, Bae Min received an application for sending Baemin Trend 2021 through the Baemin Square. This is because the contents of the booklet can be used in store operation strategies by period and time. With the attention of the bosses, applications for 20,000 copies prepared by Bae Min for shipping were closed in half a day. Baemin is shipping all of this booklet for free. Bae Min’s side is planning to make an additional booklet available to more owners.
◆ one month Average 5time order, In a year store 35place find
According to’Baemin Trend 2021′, the behavior of placing orders to restaurants over the phone changed with the appearance of Baemin.
During the past year, users of Baemin ordered an average of five or more times a month, and ordered at an average of 35 stores during the year.
Food payment behavior has also changed, and 95.2% of users paid directly from the app. Through immediate payment, users avoid unnecessary face-to-face, and the boss saves time.
The share of packaging orders also increased significantly. Among all baemin customers, baemin packaging order customers were 3.5% in January last year, but increased to 12.6% in September.
Also, until 2019, orders that were concentrated in certain areas were widely distributed to office spaces and residential areas last year. It is analyzed that the meal that was solved outside is coming into the office and the house.
◆ In spring ‘live octopus‘, In the fall ‘Whole language‘…By season popularity Soaring Food is
The season’s popular menus were distinctly different. In March, when spring turns into, the keyword that searched for soaring was’Sannakji’. The search volume of san octopus increased by 104% compared to the previous month.
In May, the search volume for’Kongguksu’ increased by 260% compared to the previous month, and in midsummer (July), popular keywords were filled with nutritional foods such as Baeksuk, Samgyetang, Chicken Porridge, and One Chicken. In addition, interest in seasonal foods such as Jeoneo and Daeha in September, and Guamegi and Daebangeo in November, and petrification increased.
In December, in response to the winter solstice, the search volume for red bean porridge increased 925%, and in January, the number of users searching for rice cake soup was the most.
Regardless of the season, on rainy days, more and more users are looking for food that makes a sizzling sound like pork belly.
◆ customer Taste Sniper Menu appear, To the environment About Values change
What stands out among the order trends last year is that the variety of foods has become as diverse as the tastes of customers. In 2019, 31.9% of orders were placed on the top 100 menus, but in 2020, this share fell to 27.4%. As the number of menus registered in the Baemin app became more diverse, the breadth of customer choices also increased.
In addition, as more customers want to organize a menu that suits their taste, the method of adding options or side menus to the basic menu has become common. The number of side menu orders has increased 2.5 times compared to 2019.
Orders that consider value consumption have also increased. From April 22, 2019 to November 20 of last year, the cumulative number of orders that selected the’I will not receive disposable items’ option exceeded 120 million. Converting this into economic cost, it is the same effect as saving 15.3 billion won in disposable items and 3.2 billion won in waste disposal costs.
The bosses also responded quickly to the consumption of value. When looking at the container purchase data of Bae Min Sang’s Association, it was found that one out of four people buy eco-friendly products.
In the handwritten handwritten letter enclosed in the brochure, CEO Kim Bum-joon said,’With sincerity, we will continue to strive to be the most helpful service to our bosses. I hope this baemin trend will also be of little help.’
Baemin Trend 2021 can be downloaded by anyone from Elegant.com on the 8th.
In addition to Baemin Trend 2021, the elegant brothers run Baemin Academy, an online and offline free education channel for the president. Baemin Academy has established itself as a specialized course for small business owners, with 530 offline training sessions for 33,000 small business owners and prospective entrepreneurs.