Input 2021.02.10 09:43
About 30% of sales of self-sufficiency systems, sales volume increased more than twice compared to the previous work
Samsung Electronics (005930)Is an increase of about 30% in the same period (11 days) compared to the previous Galaxy S20 series as a result of aggregating the domestic sales performance of the Galaxy S21 series officially released on the 29th of last month (January 29 to February 8). It was revealed on the 10th that it appeared.
The company explained that the sales of the Galaxy S21 series are continuing to be strong despite being released about two months ahead of the previous year. In particular, demand is expected to increase further in March-April, when the contract period of many customers using the existing Galaxy S series ends.
By model, the Galaxy S21 sold the most, accounting for about 40% of the total sales, followed by the Galaxy S21 Ultra with about 36%.
In the case of individual models, the Galaxy S21 Ultra has a high-quality phantom black color, and the Galaxy S21 and Galaxy S21+ have the new Phantom Violet color, which each received the most choices from consumers.
In particular, the proportion of self-sufficiency systems in total sales amounted to about 30%, and sales were found to have more than doubled compared to the previous work. The proportion of online sales among self-sufficiency sales was found to be about 60%.
Along with this, the’Galaxy Buzz Pro’, which was unveiled at Unpack last month, was tentatively counted to have increased sales by about twice the level of the previous work.
Prior to the official opening, Samsung Electronics conducted pre-order sales for the Galaxy S21 series, but due to insufficient quantities of some models, the pre-reservation period and the free gift application period were extended to February 4 and February 15, respectively.
It was analyzed that such strong sales at the beginning of the launch were due to the equipped with the best photography and video shooting technology along with a differentiated design. In particular, the fact that the basic Galaxy S21 was released for the first time as a 5G flagship smartphone for less than 1 million won was considered a factor that induces consumer choice.
However, some point out that the continued popularity of Apple’s iPhone 12 may reduce the trend of Galaxy S21 sales in the long run.
Market research firm Counterpoint Research said, “In 2021, the Galaxy S21 was released at about $200 cheaper than the previous version, reducing the burden on consumers.” However, January and February are a period when consumption is slightly reduced. It may be difficult for Samsung to significantly increase sales due to strong growth.”