Presenting a customized’home solution’… 17 new products released in the first half of the year
Established’Team Bespoke’, expanded collaboration with Hanssem, CJ, Kakao, etc.
Samsung Electronics has expanded the concept of’Bespoke’ to the entire home appliance product.
On the 9th, Samsung Electronics held a’Media Day’ online to reveal’BESPOKE HOME’.
Bespoke Home embodies the whole house, from kitchen to living room, bedroom, laundry room, etc., into a space full of unity and personality with a variety of products and designs. In addition, it is a feature that supports new lifestyles tailored to users all the time over time.
On the same day, Samsung Electronics announced plans to strengthen the Bespoke home lineup and provide differentiated value to consumers.
First of all, a large number of new Bespoke Homes will be released in various product lines in the first half of the year. In addition to the kitchen and living room, we are expanding the’space’ where you can experience the value of Bespoke home appliances anywhere in the house.
Even if time passes after product purchase, child birth or moving occurs, we seek to expand the’time’ so that there is no need to buy a new product each time by replacing product panels and purchasing additional modules.
In addition, in order to provide differentiated value to consumers through Bespoke Home, the plan is to build a Bespoke Home’ecosystem’ by collaborating with companies and experts with expertise in each field.
Lee Jae-seung, head of the home appliance division of Samsung Electronics, said, “We will implement a’home solution’ so that consumers can create an optimal living environment through Bespoke Home and receive customized services throughout the life of the product.”
Samsung Electronics will launch 17 new Bespoke Homes in the first half. Refrigerators, kimchi refrigerators, cube refrigerators, water purifiers, washing machines, dryers, 2 types of air dressers, 2 types of shoe management, 2 types of microwave ovens, dishwashers, 2 types of air conditioners, 2 types of air purifiers, and wireless cleaners.
The flagship product’Bespoke Refrigerator’ introduced new colors as well as a new model with a new design and water purifier in the most popular 4-door type. The new product comes with 22 types of panels as standard. If consumers want, they can order a color that suits their taste from’Prism Color’ consisting of 360 colors.
Samsung Electronics also operates a’lifetime warranty’ service that repairs or replaces’digital inverter compressors’ and’digital inverter motors’ free of charge, starting with new 2021 models, including Bespoke Home products.
A digital inverter compressor is a component that compresses and circulates a gaseous refrigerant into a liquid and is used in refrigerators, air conditioners, and dryers. A digital inverter motor is a component that generates output that enables functions such as washing and dust suction by causing rotation in products such as washing machines and vacuum cleaners. Samsung Electronics has changed it so that free repairs can be received throughout the life of the product.
Samsung Electronics has also established’Team Bespoke’, an open collaboration system with specialized companies in each field. The plan is to expand the Bespoke ecosystem to provide a different level of service to consumers. Team Bespoke consists of △design partners, △tech partners in parts and manufacturing, and △content service partners that add various services to products.
In the design field, we collaborate with’Benjamin Moore’, a global premium paint company, and’Hanssem,’ a comprehensive home interior company.
In the tech field, Daechang, DK, Dooyoung Industries, and Obio, which co-produce some Bespoke home appliances, will participate.
In the content sector, Kakao Enterprise, CJ CheilJedang, and Coupang work together to provide a variety of convenience services through SmartThings app linkage.
With the introduction of Bespoke Home, Samsung Electronics completely renovated the’Lifestyle Showroom’ on the 5th floor of the Samsung Digital Plaza Gangnam Main Branch, and set up the’BESPOKE ATELIER’ on the 6th floor. In addition, there is a corner where visitors can directly combine and purchase’Prism Color’ consisting of 360 colors on the refrigerator.
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