Exquisite light control by applying the existing 1/40 LED
Micro LEDs are released sequentially within the year for products under 100 type
Expanding eco-friendly packages and strengthening sign language skills for the disabled
[서울=뉴스핌] Reporter Shim Ji-hye = Samsung Electronics is launching a new TV’Neo QLED’ with mini LED in the global market.
Samsung Electronics unveiled its new TV lineup this year at the’Samsung First Look 2021′ event held online on the 6th (US local time).
Samsung First Look is an event held for 9 years by Samsung Electronics to introduce new technologies and new products related to TV every January and to share future display directions.
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| [서울=뉴스핌] Reporter Ji-Hye Shim = President Jong-Hee Han, head of Samsung Electronics’ video display division, explains Samsung Electronics’ new TV products and strategies at the online’Samsung First Look 2021′ event.[사진=삼성전자] 2021.01.07 [email protected] |
◆ Mini LED TV’Neo QLED’ with enhanced image quality and performance
Samsung Electronics revealed that it differentiated Neo QLED through three technologies.
First of all, through the’Quantum Mini LED’ technology, the LED, which acts as a light source for the backlight that emits light, has been implemented in a size of one 40th of the previous one. At the same time, a’micro layer’ is applied to the LED device to reduce the size of the device and to control the light more precisely.
‘Quantum Matrix Technology’, which finely adjusts the brightness of the quantum mini LED used as a backlight to 12 bits (4096 steps), was also applied.
The backlight power control (Local Brightness Booster) effectively distributes power to the backlight according to the screen brightness, and more local dimming zones are precisely adjusted to achieve the industry’s highest contrast ratio and black detail.
The third technology is the’Neo Quantum Processor’, which applies a learning-type AI upscaling technology composed of 16 neural networks to achieve the highest levels of 8K and 4K resolution, respectively, regardless of the quality of the input image. In addition, it analyzes the three-dimensional effect and black details of the screen input through’Deep Learning’ and further enhances the image quality dramatically.
Neo QLED has a harmonious design in any space with a slim and beautiful appearance by applying’Infinity One Design’. The 8K model, the top lineup, has an Infinity screen with a very thin frame.
In terms of sound, using artificial intelligence ▲’SpaceFit’ that analyzes the TV installation space and provides optimized sound ▲’Object Tracking Sound Pro’ where sound moves along the speaker according to the movement of objects in the video ‘▲ It is equipped with’Q-Symphony’, which finds a three-dimensional sound by using both TV and sound bar speakers.
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| [서울=뉴스핌] Reporter Shim Ji-hye = Samsung Electronics’ mini LED TV’Neo QLED’. [사진=삼성전자] 2021.01.07 [email protected] |
Considering that as consumers spend more time at home, interest in’In-Home Activities’ such as’Home Training’,’Home Entertainment’ and’Home Office’ is increasing recently. It also introduced features that provide various consumer experiences.
If you use Samsung Health’s’Smart Trainer’ function, you can check your posture accuracy, number of movements, and calorie consumption by connecting a camera to a TV to watch yourself exercising.
Game features were also enhanced. The’Ultra Wide Game View’ that allows you to adjust the aspect ratio according to the user’s choice, the’Game Bar’ that helps you easily set up the game, and the’Free Sync Premium Pro’ function that reduces afterimages and blurring by clearly expressing the motion. Mounted.
In addition, through the’PC on TV’ function, a work PC and TV can be easily connected so that business can be handled smoothly even in the home as if they were in the office, thus creating an efficient home office.
New Samsung Neo QLED products will be released in 8K and 4K, and will be introduced in the global market sequentially from the first quarter.
◆ The first’Micro LED’ in the 99-type global market
Samsung Electronics introduced the 110-inch micro LED TV, which was first unveiled in Korea last month, to the global market through Samsung First Look.
In March-April, the 110-type and 99-type products are scheduled to be released sequentially in the global market, starting with Korea, and smaller 70-80-type products are planned to be introduced within the year.
Micro LED TV is a next-generation screen incorporating the best display technology in existence, and is a product that received the highest innovation award at CES 2021.
Micro LED is the only product in which each element emits both light and color by itself, unlike conventional TV displays, using micro LEDs in micrometer (㎛) units. Since it is an inorganic material, there is little risk of deterioration or burn-in.
In addition, ▲’MICRO AI Processor’ that optimizes and upgrades images to micro LEDs, ▲’Monolith design’ that removes the border between screen and wall ▲ The best home entertainment in existence by realizing the grand sound of 5.1 channels Provide a solution.
Samsung Electronics’ lifestyles such as’The Frame’,’The Serif’,’The Sero’,’The Premiere’, and’The Terrace’ The TV lineup was also strengthened.
In order to harmonize with the interior of various spaces, the thickness of’The Frame’ has been reduced to half compared to the previous one, and the bezel type has been increased to two and the bezel color to five.
In addition, it expands famous art works to more than 1,400 and recommends various works to consumers through AI-based curation.
‘The Vertical’, which can rotate the screen vertically, plans to reinforce its smart functions so that you can enjoy mobile contents such as YouTube and TikTok, which have many vertical contents this year.
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| [서울=뉴스핌] Reporter Ji-Hye Shim = President Jong-Hee Han, head of Samsung Electronics’ video display division, explains Samsung Electronics’ new TV products and strategies at the online’Samsung First Look 2021′ event. [사진=삼성전자] 2021.01.07 [email protected] |
◆ Enhancement of eco-friendly policies…to introduce technologies for the disabled
Through this First Look, Han Jong-hee, head of Samsung Electronics’ video display division, presented a vision of providing the best screen experience as an industry leader and contributing to creating a sustainable future.
President Han went one step further from the concept of’Screens Everywhere’ to provide an optimal display solution in any existing space, and “to reflect a more diverse user’s lifestyle and to protect the future and environment of all of us.” “We will pioneer the era of’Screens for All’.”
In addition to reducing carbon in the TV production process, it also emphasized eco-friendly policies that enable resource circulation throughout the product life cycle.
Samsung Electronics is ▲ expanding the packaging material upcycling eco package, which was applied only to lifestyle products, to the entire TV, ▲ dramatically reducing battery use by introducing a solar remote control that charges using sunlight or indoor lighting ▲ increasing the use of recycled materials, etc. The plan is to actively work to reduce greenhouse gas emissions.
Along with this, they also expressed a willingness to strengthen’accessibility’.
In 2021, Neo QLED and QLED ▲’Subtitle Movement’ function that can move the location of the closed caption to the desired location ▲’Sueo Language’ that automatically recognizes and enlarges the sign language screen appearing in the news through AI. ‘Expansion’ function ▲ Newly applied’multi-output audio function’ that outputs sound to both speakers and headphones at the same time so that the general public and the impaired with low hearing can watch TV together to provide a more free viewing experience for users with visual and visual disabilities. It is a plan to provide.
President Han said, “Samsung is a leader in AI technology and will continue to use it to improve accessibility as it has already achieved remarkable innovations. We will introduce more technologies so that both the disabled and the non-disabled can enjoy an unrestricted viewing experience.” .