Last year’s sales volume reached 2557 million units, recording 19% market share
Apple rises to second place with 15% market share, surpassing Huawei’s 14%
[서울=뉴스핌] Reporter Shim Ji-hye = Samsung Electronics maintained the No. 1 position in the global smartphone market last year, but its market share fell below 20%. Huawei, which had been pursuing Samsung Electronics, has stalled its growth due to US sanctions.
According to counterpoint, a global market research firm, on the 29th, Samsung recorded 25.57 million units in the global smartphone market last year, keeping the No. 1 position with a market share of 19%.
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| [서울=뉴스핌] Reporter Shim Ji-hye = Sales volume and share by smartphone maker. 2021.01.29 [email protected] |
However, in the fourth quarter, when Apple launched the iPhone 12, it received a good response in the market, and the iPhone 11 series continued to show strong sales, and surpassed Samsung to take the top spot.
Apple’s shipments in the fourth quarter increased 96% QoQ, driving the growth of the entire smartphone market. In the fourth quarter, the global smartphone market recorded 396 million units, an 8% increase over the previous quarter.
Samsung’s A-series continued to perform well in the mid- to low-end market, but with the release of the iPhone 12, competition in the premium market intensified, and in the mid- to low-end market, competition with Chinese companies was intensifying, so its market share in the fourth quarter slightly decreased.
Huawei did well in the Chinese market despite a severe shortage of parts due to US sanctions, keeping the third place in the overall market in 2020.
However, in the fourth quarter alone, Xiaomi, which recorded 43 million units, rose 31% year-on-year to reach the 3rd place, while Huawei fell to 6th place, falling behind Oppo and Vivo.
Aman Chaudhari, a researcher at Counterpoint Research, said, “Opo is actively targeting overseas markets, mainly in Europe and Middle East Africa, and is continuing its growth, taking advantage of Huawei’s absence as an opportunity, and is taking an aggressive move.” During the Wally season, active promotions were carried out, showing an 11% growth in the Indian market in 2020 compared to the same period last year.”
Last year was a period of rapid growth in the 5G smartphone market. In the fourth quarter, 5G phone shipments grew 120% QoQ, and the proportion of 5G smartphones increased from 17% in the third quarter to 33%.
In particular, when Apple launched 5G for the first time, there was an explosive waiting demand, and Chinese companies such as Oppo, Xiaomi, and Vivo led the 5G market growth by releasing entry-level 5G phones under $300.
Counterpoint shows that China led the 5G market by 2020, accounting for 40% of the total 5G smartphones, but as Apple launched 5G phones, the 5G market grew in various regions in 2021, accounting for about 75% by 2023. I predicted that it would expand.