Samsung Neo QLED TV with ultra-high definition with learning AI… Global disclosure ahead of CES

Input 2021.01.07 01:43 | Revision 2021.01.07 02:39

Samsung First Look 2021, the first online event in the Corona era
Neo QLED… Highest picture quality with three new technologies
Next-generation micro LED TV, expanded to 80-99 inches following 110 inches
Various TVs tailored to various lifestyles… Reflect new trends

“We will pioneer a screen for all era that reflects the lives of more diverse people and protects the future and environment of all of us.”

Han Jong-hee, head of Samsung Electronics’ video display business division (President), said this through the screen at the Samsung First Look event, which celebrated its 9th anniversary this year. This year’s First Look was conducted online, such as CES 2021, which opened online for the first time ever due to the novel coronavirus infection (Corona 19).

The concept of’Screen Everywhere’, which is the first event held in a virtual space rather than a real space that you can see and feel, reflects the lifestyle of a wider variety of consumers. It has developed into a’screen for all’ concept that considers the future and the environment.

First Look is a kind of TV version unpack (un-pack) event organized by Samsung Electronics to introduce new technologies and new products related to TV every year, and to share with consumers where future displays are going.

◇ The first mini LED TV… ‘Neo QLED’ located at the top of QLED

At this event, Samsung Electronics first unveiled Neo QLED, a higher version of the existing QLED (QD-LCD · quantum dot liquid crystal display) TV. Neo QLED is a mini LED (light-emitting diode) TV that ranks at the top of the QLED product line.

Neo QLED realized the best picture quality through three technologies. The first is to adopt’Quantum Mini LED’, which has been reduced in size by one 40th compared to the LED element used as a conventional backlight, and a’micro layer’ is applied to the LED element to reduce the element size while allowing precise light control. .

The second is’Quantum Matrix Technology’. The brightness of the quantum mini LED used as a backlight is finely adjusted to 12 bits (4096 steps). In addition, the backlight power control effectively distributes power according to the screen brightness, and more local dimming (a technology that freely adjusts the brightness of a specific location) is precisely adjusted to achieve the industry’s highest contrast ratio and black detail. This is Samsung Electronics’ explanation.

The last technology is’Neo Quantum Processor’. It refers to a learning-type AI (artificial intelligence) upscaling technology composed of 16 neural networks. Regardless of the quality of the input video, it features the highest levels of 8K and 4K resolution, respectively. In addition, the three-dimensional effect and black details of the screen input through’Deep Learning’ were analyzed and further enhanced to dramatically improve the image quality.

Neo QLED has a thin but beautiful design by applying’Infinity One Design’. The 8K model, the top product, maximizes the sense of immersion because the frame thickness is so thin that it is hardly visible. The sound is also applied with AI technology to analyze the space where the TV is installed, providing optimized sound, and’moving sound’ in which the sound moves along the speaker according to the movement of objects in the video. In addition,’Q-Symphony’, which produces a three-dimensional sound by using the TV speaker and the speaker of the sound bar at the same time, was also installed.

A new TV function was also introduced for people who spend more time at home due to Corona 19. You can check your posture and calorie consumption while watching your exercise, or you can easily connect a TV with a work PC to create an office in your home. The game function was also enhanced.

Neo QLED will be released in 8K and 4K, and will be introduced in the global market sequentially from the first quarter.

◇ Expansion of next-generation micro LED TV products… TVs tailored to various lifestyles are also introduced

Samsung Electronics announced that it will introduce the 110-inch micro LED TV, which was first introduced in Korea in December last year, to the world stage, and that it will also introduce 99-inch products from March to April. Furthermore, 70~80 inch products are also aiming to be introduced within the year.

Micro LED TV is a micro LED in the unit of micrometer (㎛) and is a next-generation display that adopts inorganic compounds that emit light by itself. It is known to have high durability compared to OLED (Organic Light-Emitting Diode). Since each element emits both light and color, it produces natural image quality as if viewing real objects.

In addition, Samsung Electronics has newly launched’The Frame’,’The Serif’,’The Sero’,’The Premiere’, and’The Terrace’. It also unveiled new products from various TV lineups that reflect the growing trend.

Among them,’The Frame’, which decorates the house like an art gallery, and’The Premier’, which provides the best home cinema experience, received the CES 2021 Innovation Award. The new product of’The Vertical’ incorporates smart functions so that you can enjoy mobile contents such as YouTube and TikTok with many vertical videos more conveniently.

◇’Screen for All’ vision that focuses on people

The people-centered screen for all vision emphasized in Samsung First Look is not only the best screen experience, but also a commitment to contribute to a sustainable future.

Jong-hee Han, head of the video display division, announced an eco-friendly policy that not only reduces carbon in the TV production process, but also enables resource circulation throughout the product life cycle, and provides the packaging material upcycling eco package that is currently applied only to lifestyle products. He said he plans to expand it to It also introduces a solar cell remote control that charges using sunlight or indoor lighting. Through this, we are actively working to reduce GHG emissions by drastically reducing the use of batteries and increasing the use of recycled materials.

It also revealed a willingness to improve accessibility. Samsung Electronics plans to provide a more free viewing experience to users with visual and visual disabilities.

To this end, Samsung Electronics will use Neo QLED and QLED TVs in 2021 ▲’Subtitle Move’ function to move the location of content subtitles to the desired location ▲’Signature Enlargement’ function that automatically recognizes and enlarges the news sign screen through AI ▲ Speaker It has newly applied the’multi-output audio function’, which allows the general public and people with low hearing impairments to watch TV together by simultaneously outputting sound through two places, and headphones.

The video for the’Samsung First Look 2021′ event starts at 1:00:00.