It was found that Samsung Electronics’ latest smartphone’Galaxy S21′ is recording a double-digit increase in sales compared to the previous one at the beginning of its launch.
On the 10th, Samsung Electronics compiled the domestic sales performance (January 29-February 8) of the’Galaxy S21′ series officially released on the 29th of last month, compared to the previous’Galaxy S20′ series ( 11 days), about 30% increase.
By model, the’Galaxy S21′ accounted for about 40% of the total sales and sold the most, followed by the’Galaxy S21 Ultra’ with about 36%.
In the case of individual models, the’Galaxy S21 Ultra’ sold the most in phantom black, while the’Galaxy S21′ and’Galaxy S21+’ sold the most.
In particular, the proportion of self-sufficiency systems in total sales amounted to about 30%, and sales were found to have more than doubled compared to the previous work. The proportion of online sales among self-sufficiency sales was found to be about 60%.
Along with this, the’Galaxy Buzz Pro’, which was unveiled at Unpack last month, was tentatively counted to have increased sales by about twice the level of the previous work.
Prior to the official opening, Samsung Electronics conducted pre-order sales for the’Galaxy S21′ series, but due to insufficient quantities of some models, the opening period for pre-booking and the application period for free gifts were extended to February 4 and February 15, respectively.
Samsung Electronics said that such strong sales at the beginning of the launch are due to the fact that it is equipped with the best photography and video recording technology along with a differentiated design.
The’Contour Cut’ design that seamlessly connects the smartphone body, the metal frame, and the rear camera to provide the best experience to users with the most powerful processor and a camera with artificial intelligence (AI) technology significantly enhanced among all Galaxy smartphones. I did it.
In particular, the fact that the basic’Galaxy S21′ was released for the first time as a 5G flagship smartphone for less than 1 million won was also considered a factor that induces consumer choice.
Various rewards, rental services and events in which consumers participate together are also contributing to the increase in sales.
Samsung Electronics is running the’Used Phone Additional Compensation Program’ that provides additional compensation at the used market price when purchasing the’Galaxy S21′ series until the 31st of next month and returning the existing phone. You can also apply immediately when purchasing products from the Samsung Electronics website.
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In addition, since the 16th of last month, the’Galaxy To Go service’ is also in progress, where you can rent and use the’Galaxy S21′ series for up to 3 days without any conditions at 200 stores nationwide. According to Samsung Electronics, the number of customers using the’Galaxy To Go service’ increased significantly compared to the previous work, and a survey of users showed that most of them responded that their intention to purchase the product increased.
Samsung Electronics said, “Even though the’Galaxy S21′ series was released about two months ahead of the previous year, sales are continuing to be strong. It is expected that the demand will increase further.”