Samsung Electronics will open’Samsung Galaxy Unpack 2021′ on the 15th, and unveil its strategic smartphone’Galaxy S21′ in the first half. Samsung Electronics plans to counter Apple’s iPhone 12 offensive by releasing a strategic smartphone in the first half of the month about a month earlier than before.
On the 4th, Samsung Electronics announced that it will send an invitation letter to’Samsung Galaxy Unpack 2021′ to global media and partners and release a new Galaxy product. The Galaxy Unpack 2021 will be held online at 12 p.m. on the 15th Korean time and 10 a.m. on the 14th in US time.
Samsung Electronics unveiled its strategic smartphone in the first half of February every year, and launched its products in March. However, this year, the release and release schedule has been advanced by about a month. This is analyzed to respond to the iPhone 12 offensive that Apple launched in the second half of last year, and to aim for the Huawei vacuum caused by US sanctions.
In particular, according to the global market research firm Strategy Analytics (SA), Apple beat Samsung Electronics in the 5G smartphone market last year and took second place in two months after launching its first 5G smartphone, the iPhone 12. Unlike the usual iPhone releases at the end of September, Apple released the iPhone 12 series in two separate releases in late October and November last year.
According to SA, in the 5G smartphone market last year, Apple recorded 52.3 million units (19.2% share), and Samsung Electronics recorded 41 million units (15.1% share), ranking third.
Huawei was the No. 1 market share (29.2%), with a shipment of 79.6 million units. In the case of Huawei, it was analyzed that despite US sanctions, 5G rapidly spread in the domestic market, greatly increasing shipments.
SA predicts that this year, Apple will surpass Huawei to take the first place, while Samsung will take second place. Huawei predicted that its market share would decrease significantly to 3.4%.
According to the industry, Samsung Electronics is expected to officially release the Galaxy S21 on the 29th.
■ Gal S21 series… Difference between plastic/glass material on the back, flat/edge display, etc.
The Galaxy S21 series will be released as ▲6.2-inch Galaxy S21 ▲6.7-inch Galaxy S21 Plus ▲6.8-inch Galaxy S21 Ultra.
The biggest feature of this Galaxy S21 series is the change in camera module design. In this invitation to the Galaxy Unpack 2021, Samsung Electronics presented the camera module to the front, suggesting a new camera module design.
According to the Galaxy S21 rendering image released to date, the Galaxy S21 has improved and thinner protruding parts than the existing camera.
The Galaxy S21 Ultra is expected to be equipped with a 180 million pixel main camera, a 12 million pixel ultra wide angle camera, and a laser autofocus sensor, including two 10 million pixel telephoto cameras. The Galaxy S21 and Galaxy S21 Plus are expected to have a 12-megapixel wide-angle camera, a 12-megapixel ultra-wide-angle camera, and a 64 million-pixel telephoto camera.
The Galaxy S21 and Galaxy S21 Plus are expected to adopt a flat display, and the Galaxy S21 Ultra will use an edge display. All three models support a 120Hz scan rate, and only ultra-low-temperature polyoxide (LTPO) thin-film transistors (TFT)-based OLED panels are applied.
The ultra model is expected to support the’S Pen’ for the first time in the Galaxy S series. However, it is unlikely that it can be stored inside the device like the Galaxy Note.
The Galaxy S21 is expected to use a plastic material on the back, and the Galaxy S21 Plus and Galaxy S21 Ultra models are expected to use a glass material.
The Galaxy S21 and Galaxy S21 Plus are expected to support 128GB/256GB internal storage on 8GB RAM, and the Galaxy S21 Ultra is expected to support 128GB/256GB/512GB internal storage on 12GB RAM. It is expected that the Galaxy S21 will have a 4000mAh battery, the Galaxy S21 Plus will have a 4,800mAh battery, and the Galaxy S21 Ultra will have a 5,000mAh battery.
This Galaxy S21 series is equipped with a Qualcomm Snapdragon 888 or Exynos 2100 chipset. It is known that the Snapdragon 888 will be applied to the model released in the US, and the Exynos 2100 will be applied to the model released in Korea, India, and Europe.
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In addition, the microSD card slot for the Galaxy S21 series will disappear, and the charger will be excluded from the components.
There are 4 colors for the Galaxy S21 (Phantom Gray, Phantom White, Phantom Violet, Phantom Pink), 3 types for the Galaxy S21 Plus (Phantom Black, Phantom Silver, Phantom Violet), and 2 types for the Galaxy S21 Ultra (Phantom Black and Phantom Silver). ) Is expected to be released.