Samsung Electronics’ latest smartphone’Galaxy S21′ is showing a smooth start with a double-digit increase in sales compared to the previous version at the beginning of its launch.
As a result of totaling the domestic sales performance (January 29-February 8) of the’Galaxy S21′ series officially released on the 29th of last month, about 30 in the same period (11 days) compared to the previous’Galaxy S20′ series. % Increased.
By model, the’Galaxy S21′ accounted for about 40% of the total sales and sold the most, followed by the’Galaxy S21 Ultra’ with about 36%.
In the case of individual models, the’Galaxy S21 Ultra’ has a high-end phantom black color, and the’Galaxy S21′ and’Galaxy S21+’ have a new phantom violet color, respectively, which has been selected by the most consumers.
In particular, the proportion of self-sufficiency systems in total sales amounted to about 30%, and sales were found to have more than doubled compared to the previous work. The proportion of online sales among self-sufficiency sales was found to be about 60%.
Along with this, the’Galaxy Buzz Pro’, which was unveiled at Unpack last month, was tentatively counted to have increased sales by about twice the level of the previous work.
Prior to the official opening, Samsung Electronics conducted pre-order sales for the’Galaxy S21′ series, but due to insufficient quantities of some models, the opening period for pre-booking and the application period for free gifts were extended to February 4 and February 15, respectively.
Despite the fact that the’Galaxy S21′ series was released about two months ahead of the previous year, sales are continuing, especially in March-April, when the contract period of many customers using the existing Galaxy S series ends. Is expected.
It was analyzed that such strong sales at the beginning of the launch were due to the equipped with the best photography and video shooting technology along with a differentiated design.
The’Contour Cut’ design that seamlessly connects the smartphone body, the metal frame, and the rear camera to provide the best experience to users with the most powerful processor and a camera with artificial intelligence (AI) technology significantly enhanced among all Galaxy smartphones. I did it.
In particular, the fact that the basic’Galaxy S21′ was released for the first time as a 5G flagship smartphone for less than 1 million won was also considered a factor that induces consumer choice.
Various rewards, rental services and events in which consumers participate together are also contributing to the increase in sales.
Samsung Electronics is running the’Used Phone Additional Compensation Program’, which provides additional compensation at the used market price when purchasing the’Galaxy S21′ series until March 31st and returning the existing phone. You can also apply immediately when purchasing products from the Samsung Electronics website.
In addition, since January 16, the’Galaxy To Go service’, which allows you to rent and use the’Galaxy S21′ series for up to 3 days without any conditions, is also being conducted at 200 stores nationwide.
Compared to the previous work, the number of customers using the’Galaxy To Go service’ increased significantly, and a survey of users showed that most of them responded that their intention to purchase the product increased.
▲ Consumers taking selfies with’Galaxy S21′ at Samsung Digital Plaza, Samsung Daechi, Gangnam-gu, Seoul
▲ Samsung Galaxy S21 product image