‘Neo QLED’, light control applied to the existing 1/40 size’Quantum Mini LED’
Following’Micro LED’, 110 type, 99 type is also first introduced in global market in March~April
Introduced new lifestyle TV products such as’The Frame’ and’The Premier’
In the News Reporter Kwon Ji-youngㅣSamsung Electronics has unveiled a brand new 2021’Neo QLED’,’Micro LED’, and a new lifestyle TV.
Samsung Electronics held the’Samsung First Look 2021′ event online on the 6th (U.S. local time).
Samsung First Look is an event held for 9 years by Samsung Electronics every January to introduce new technologies and new products related to TV and to share future display directions.
◇ Samsung Electronics, first unveiled a completely new’Neo QLED’ TV
At this event, Samsung Electronics unveiled the 2021’Neo QLED’ TV that evolved from the existing QLED for the first time.
Neo QLED realizes image quality differentiated from existing products through three changes. The first is the application of’Quantum Mini LED’, which has implemented more elements by realizing one-forty times the size of LED elements used as backlights. In addition, a’micro layer’ is applied to the LED device to reduce the size of the device and to control the light more precisely.
The second is’Quantum Matrix Technology’, which finely adjusts the brightness of the quantum mini LED used as a backlight to 12 bits (4,096 steps). In addition, through the backlight power control (Local Brightness Booster), power is efficiently distributed to the backlight according to the screen brightness, and the industry’s highest contrast ratio and black details are realized by elaborately adjusting more local dimming areas. give.
Lastly, the’Neo Quantum Processor’ is a newly applied learning-type AI up-scaling technology composed of 16 neural networks to achieve the highest levels of 8K and 4K resolution, respectively, regardless of the quality of the input image. Here, through’Deep Learning’, it analyzes the three-dimensional effect and black details of the input screen, and further enhances the image quality.
In addition to differentiated display performance, Neo QLED has achieved innovation through ▲innovative design ▲artificial intelligence-based sound ▲enhanced smart and game functions Neo QLED has a harmonious design in any space with a slim and beautiful appearance by applying’Infinity One Design’. The 8K model, which is the top lineup, has an infinity screen with an almost invisible frame to enhance immersion.
In terms of sound, using artificial intelligence ▲’SpaceFit’ that analyzes the TV installation space and provides optimized sound ▲’Object Tracking Sound Pro’ where sound moves along the speaker according to the movement of objects in the video ‘▲ It is equipped with’Q-Symphony’, which finds three-dimensional sound by utilizing both TV and sound bar speakers.
Considering that as consumers spend more time at home, interest in’In-Home Activities’ such as’Home Training’,’Home Entertainment’ and’Home Office’ is increasing recently. We also introduced features that provide various consumer experiences.
If you use Samsung Health’s’Smart Trainer’ function, you can check your posture accuracy, number of movements, and calorie consumption by connecting the camera to the TV to watch yourself exercising.
Game features have also been greatly enhanced ▲’Ultra Wide Game View’ that allows you to adjust the aspect ratio according to the user’s choice ▲’Game Bar’ that makes it easy to set up the game ▲’Free’ that reduces afterimages and blur by clearly expressing motion Sync Premium Pro’ features are installed.
In addition, through the’PC on TV’ function, you can easily connect your work PC and TV so that you can perform work smoothly as if you were in the office, creating an efficient home office.
New Samsung Neo QLED products will be released in 8K and 4K, and will be introduced in the global market sequentially from the first quarter.
◇ Following’Micro LED’ 110 type, 99 type also appeared in the global market for the first time in March-April
Samsung Electronics introduced the 110-inch micro LED TV, which was first unveiled in Korea last month, to the global market through Samsung First Look.
In March-April, the 110-type and 99-type products will be released sequentially in the global market, starting with Korea, and smaller 70-80-type products are planned to be introduced within the year. Micro LED TV is a next-generation screen incorporating the best display technology in existence and has won the highest innovation award at CES 2021.
Micro LED is the only product in which each element emits both light and color on its own, unlike conventional TV displays, using micro LEDs in micrometers (㎛) unit, allowing you to experience the natural image quality of seeing real objects. In particular, since it is an inorganic material, it boasts excellent durability without fear of deterioration or burn-in.
In addition, ▲’MICRO AI Processor’ that optimizes and upgrades images to micro LEDs, ▲’Monolith design’ that removes the border between the screen and the wall ▲ The best home entertainment in existence by realizing the grand sound of 5.1 channels. Solutions.
◇ Introduced new lifestyle TV products such as’The Frame’ and’The Premier’
Samsung Electronics’ consumer trends such as’The Frame’,’The Serif’,’The Sero’,’The Premiere’, and’The Terrace’ We have built up a lifestyle TV lineup that reflects and created a new market.
In particular,’The Frame’ that transforms your home like an art gallery and’The Premier’, which provides the best home cinema experience, won the Innovation Award at CES 2021, proving the excellence of Samsung Electronics Lifestyle TV.
In order to harmonize with the interior of various spaces this year, the thickness of’The Frame’ has been reduced by half compared to the previous one, and the number of bezel types has been increased to two and five bezel colors to expand the choice of consumers.
In addition, we increase the number of famous art works to more than 1400 and recommend various works to consumers through AI-based curation function.
‘The Vertical’ plans to reinforce its smart functions this year so that you can enjoy mobile contents such as YouTube and TikTok, which have a lot of vertical contents.