Samsung Electronics unveils’Neo QLED’ and’Micro LED’
Held’Samsung First Look 2021′ in the US
People-centered innovation’screen for all’ vision
By Park Sung-won reporter [email protected]
Published 2021-01-07 10:17:23
Samsung Electronics held the’Samsung First Look 2021′ event online on the 6th (U.S. local time).
Samsung First Look is an event that Samsung Electronics has been running for 9 years to introduce new technologies and new products related to TV every January and share the future display direction.
At this event, Samsung Electronics presented a vision of’Screens for All,’ emphasizing people-centered technology, and introduced a completely new 2021’Neo QLED’,’Micro LED’, and new lifestyle TV products. .
● President Jong-Hee Han presents a vision of’screen for all’ focusing on people
Jong-hee Han, president of Samsung Electronics’ video display division, revealed his vision to contribute to creating a sustainable future as well as providing the best screen experience as an industry leader through Samsung First Look.
President Han went one step further from the concept of’Screen Everywhere’ to provide an optimal display solution in any existing space, and said, “‘Screen for All’ to reflect the lifestyle of more diverse users and protect the future and environment of all of us. We will pioneer the era,” he said.
President Han announced an eco-friendly policy that not only reduces carbon in the TV production process, but also enables resource circulation throughout the product life cycle.
In other words, △Expanding the packaging material upcycling eco package, which was applied only to lifestyle products, to the entire TV, △Introducing a solar cell remote control that charges using sunlight or indoor lighting, drastically reduces the use of batteries, and △ increases the use of recycled materials. It is a plan to actively pursue reduction.
President Han also expressed a strong commitment to’accessibility’.
In 2021 Neo QLED and QLED, △’Subtitle movement’ function that can move the location of content subtitles to the desired place △’Sign language enlargement’ function that automatically recognizes and enlarges the sign language screen in the news through AI △ The plan is to provide a more free viewing experience to users with visual and visual disabilities by applying a new’multi-output audio function’ that enables the general public and the low-hearing-impaired to watch TV together by simultaneously outputting sound through two speakers and headphones. .
● Unveiled the first all-new’Neo QLED’ TV
At this event, Samsung Electronics unveiled the 2021’Neo QLED’ TV that evolved from the existing QLED for the first time.
Neo QLED realizes image quality differentiated from existing products through three changes.
The first is the application of’Quantum Mini LED’, which has implemented more elements by realizing one-forty times the size of the LED element used as a backlight. In addition, a micro-layer is applied to the LED device to reduce the size of the device and to control the light more precisely.
The second is’Quantum Matrix Technology’, which finely adjusts the brightness of the quantum mini LED used as a backlight up to 12 bits (4096 steps). In addition, through the backlight power control, power is efficiently distributed to the backlight according to the screen brightness. More local dimming zones are finely adjusted to achieve industry-leading contrast and black details.
The last is the’Neo Quantum Processor’, which applies a new learning-type AI upscaling technology composed of 16 neural networks to realize the highest levels of 8K and 4K resolution, respectively, regardless of the quality of the input image. In addition, it analyzes the three-dimensional effect and black details of the screen input through deep learning, and further enhances the image quality.
In addition to differentiated display performance, Neo QLED has achieved innovation through △innovative design △artificial intelligence-based sound △enhanced smart and game functions.
Neo QLED has a harmonious design in any space with a slim and beautiful appearance by applying’Infinity One Design’. The 8K model, which is the top lineup, has an infinity screen with an almost invisible frame to enhance the immersion.
In terms of sound, △’Space Fit’ that analyzes the installation space of the TV and provides optimized sound △’Moving Sound’ in which the sound moves along the speaker according to the movement of objects in the video △ The speakers of the TV and sound bar It is equipped with’Q-Symphony’, which finds a three-dimensional sound by utilizing all of them.
Samsung Electronics also introduced features that provide a variety of consumer experiences in view of the increasing interest in’in-home activities’ such as home training, home entertainment, and home office as consumers spend more time at home.
If you use Samsung Health’s smart trainer function, you can connect the camera to the TV to see yourself exercising and check your posture accuracy, number of movements, and calorie consumption.
Game features have also been greatly enhanced △’Ultra Wide Game View’ that allows you to adjust the aspect ratio according to the user’s choice △’Game Bar’ that makes it easy to set up the game △’Free’ that reduces afterimages and blurring by clearly expressing the motion Sync Premium Pro’ features were installed.
In addition, through the’PC on TV’ function, a work PC and TV can be easily connected so that business can be handled smoothly even in the home as if they were in the office, thus creating an efficient home office.
New Samsung Neo QLED products will be released in 8K and 4K, and are planned to be introduced in the global market in the first quarter.