Samsung Electronics is energizing the cost-effective’F’ series to target 1.4 billion India

Input 2021.02.18 11:50

Launched online exclusive phone Galaxy F series in India
Considering the online distribution structure where 40% of smartphones are sold
Shall we grab the online-grown Xiaomi and retake it?

Samsung Electronics (005930)It is focusing on the Indian market by releasing the successor model of the’F’ series of low- and mid-priced smartphones. The F-series debuted in October last year, following the mid-to-low price lineup Galaxy M series, which has been used to target the Indian market. It is a model for flip cart, the second largest e-commerce company in the region.

According to Samsung Electronics on the 18th, the new’Galaxy F62′ will be released in India on the 22nd with a cost-performance ratio (price/performance). The Galaxy F62 is the successor to the’Galaxy F41′ released in October last year, and its biggest feature is that its battery capacity reaches 7000mAh (milliampere hour). It has a larger capacity than the Galaxy S21 Ultra (5000mAh), the top model among the premium S lineups released last month. The mobile chip is equipped with the’Exynos 9825′, which entered the’Galaxy Note 10′ in 2019. It comes in two models: 360,000 won (based on 6GB of RAM) and 390,000 won (8GB). It targets Indian consumers who seek practicality while being cheap.

The reason Samsung Electronics is launching an offensive with the S series and the F series at the same time from the first quarter is that India is a large market after China and the United States, and Samsung Electronics is a place that should not be overlooked in terms of quantity. In particular, in the case of China, the strong momentum of local companies and Apple is one of the factors compelling Samsung Electronics to focus on India. India has a population of 1.4 billion, but the penetration rate of smartphones is less than 30%, making it an attractive market for smartphone manufacturers.

For the past two years, Samsung Electronics has not been able to secure the top spot due to the price attack of Chinese smartphone makers including Xiaomi. Experts point out that the biggest reason is the failure to properly target the distribution structure of India, where the online smartphone market is active. The reason why Xiaomi surpassed Samsung to rise to the top is that it is a company that has grown online, with the proportion of online channels reaching 67%. The proportion of online smartphone sales in India also exceeds 40%.

According to IDC, a market research firm, Xiaomi sold 41 million units in India last year, recording 27% of the market share. Samsung Electronics shipped about 30 million units, followed by second place. Last year’s’Galaxy M31 (March 2020)’ and’Galaxy M51 (August 2020)’ followed by’Galaxy S20 FE (October 2020)’ and’Galaxy F41′. . Samsung Electronics is expected to take steps to strengthen its online-only smartphone lineup and recapture the number 1 in the Indian market with cost-effective smartphones that capture Indian consumers. This is also important for Samsung Electronics to secure the top spot in global smartphone shipments.

Experts believe that the success of the Galaxy F series will affect Samsung Electronics’ report cards in the first quarter. Kim Rok-ho, a researcher at Hana Financial Investment, said, “Samsung Electronics’ smartphone shipments in the fourth quarter of last year showed a sharp decline. There will be.”