Samsung’Bespoke Water Purifier’/Photo provided by Samsung Electronics
Samsung(89,100 -2.09%)Is expanding its customized lifestyle home appliance’Bispork’ lineup to water purifiers. This is the first time that Samsung Electronics has released a household water purifier.
On the 12th, Samsung Electronics introduced the’Bispork Water Purifier’, a direct water purifier that exposes the water outlet to the outside by placing the water purifier body in the cabinet under the sink through an online briefing for access reporters. It is expected to be released in the first quarter of this year.
The new product is characterized by allowing consumers to select water purification modules for each function, such as purified water, hot water, and cold water. After purchasing and installing the water purifier, additional functional modules can be purchased and installed. Each module can be installed vertically or horizontally in the sink to increase space convenience.
Product Planning Pro at Samsung Electronics’ Household Appliances Division Kim Sun-young explained, “Consumers who don’t need cold water because their existing refrigerator has a water purification function can purchase a water purification module first and then a hot water module.”
Samsung’Bespoke Water Purifier’/Photo provided by Samsung Electronics
In consideration of the kitchen environment, the faucet from the water purifier is divided into a main faucet (for family) and a sub-faucet (for washing and cooking), allowing free installation. Samsung Electronics added that the faucet rotates up to 120 degrees and is convenient to use. You can choose from various colors such as △Navy △Silver △Green △Gold White △Black.
They also paid attention to hygiene. The’four-stage filter system’, which has been certified for 65 items by the US health and safety agency’NSF,’ was applied. This filter purifies up to 2500 liters (L). This is the amount that a family of 4 who uses 6.8L a day can use for one year.
Along with this, it recently introduced an’auto smart care solution’ that reflects the non-face-to-face environment. First, the direct water pipe material was selected from stainless steel with strong corrosion resistance and durability, and the direct water pipe was automatically sterilized once every three days.
Samsung’Bespoke Water Purifier’/Photo provided by Samsung Electronics
In addition, if the water purifier is not used for 4 hours, it automatically drains the water accumulated in the inner tube. Samsung Electronics applied artificial intelligence (AI) technology to this’automatic sterilization’ automatic drainage system to enhance convenience. The hygiene system is implemented at this time by analyzing the times when users do not use the water purifier often.
Water usage data can be managed separately, so when the filter usage reaches 95%, you can receive a filter replacement alarm through mobile. Samsung Electronics explained that it is possible to change the filter easily, so that it is possible to change the filter whenever the consumer wants.
In addition to this, the new product has various convenience functions. It is possible to control the amount of water flowing in units of 10 milliliters (ml), and through a voice command, it is possible to purify the capacity that the consumer needs. When the user approaches, it turns on’Welcome Lighting’ and the water temperature is also indicated by color.
Meanwhile, competition in the domestic water purifier market such as Coway, LG Electronics, and SK Magic is expected to intensify with the launch of new products by Samsung Electronics. According to Samsung Electronics, the water purifier market is worth about 3 trillion won.
Seongsu Bae, reporter Hankyung.com [email protected]