Samsung Electronics’ core weapon… ‘Mini LED TV’ unveiled

◆ Preview of CES 2021 ◆

Samsung Electronics introduced a new product of’NEO QLED’ TV at the’Samsung First Look 2021′ event held ahead of CES 2021. Compared to existing QLED TVs, this product reduces the size of a light-emitting diode (LED) device to one-fourth of the size and refines the brightness control function for each device, allowing more precise expression. At this event, which was held online from 1 am on the 7th, Samsung Electronics presented a vision of’Screens for All,’ emphasizing people-oriented technology, and introduced 2021 Neo QLED and’Micro LED’ TVs. .

The 2021 Neo QLED TV is equipped with more devices by applying the’Quantum Mini LED’, which is one 40th the size of the existing LED devices. In addition, the brightness of the quantum mini LED used as a backlight can be adjusted in 4096 steps through’Quantum Matrix Technology’. By efficiently distributing power to the backlight according to the screen brightness, the contrast ratio and black color can be expressed more precisely. In addition, it applied a learning-type artificial intelligence (AI) image quality improvement (upscaling) technology composed of 16 neural networks through the `Neo Quantum Processor`. Regardless of the input video quality, 8K and 4K resolutions are each implemented at the highest level.

A new feature was also introduced for consumers who spend more time at home with Corona 19. You can check your posture and calorie consumption while watching your exercise, or you can easily connect your PC and TV to create an office in your home. Neo QLED new products will be released in 8K and 4K, and will be introduced to the global market in the first quarter. In addition, Samsung Electronics announced that it will introduce the 110-inch micro LED TV, which first appeared in Korea in December of last year, to the global market, and also introduce 99-inch products in March-April. Furthermore, he explained that it is aiming to introduce 70-80-inch products within this year.

Micro LED TV is a display made by inserting an inorganic compound LED chip (device) in units of micrometers (μm·1 μm is 1 millionth of a meter) that emit light on a circuit board. Because it emits light and color by itself, there is no need for back light (backlight) that emits light like a liquid crystal display (LCD) TV, and it produces natural image quality just like seeing real objects.

On this day, Jong-hee Han, head of Samsung Electronics’ video display business division (President), went one step further from the concept of’Screens Everywhere’ to provide an optimal display solution in any space, and “reflects more diverse user lifestyles and He said, “We will pioneer the era of “screen for all” to protect the future and the environment.”

President Han announced an eco-friendly policy that not only reduces carbon in the TV production process, but also enables resource circulation throughout the product life cycle. To this end, it was decided to expand the packaging material upcycling eco package, which was applied only to some lifestyle products, to all TVs. In addition, it plans to actively reduce greenhouse gases by introducing a solar cell remote control that charges using sunlight or indoor lighting.

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