Samsung Display, the number one company in the small and medium-sized OLED market, has released a new brand logo to be used for its OLED products in 13 years.
On the 7th, Samsung Display announced that it has newly produced a brand called’Samsung OLED’ in order to imprint the differentiation and excellence of products in the market as a leading OLED company.
Samsung Display said, “The brand name Samsung OLED conveys the pride that pioneered the market by mass-producing OLED for the first time in the world in 2007, and the confidence that OLED is Samsung.” It contains the company’s vision to become a window that connects the world with the world. Also, the curves of the corners and the shape that folds freely like paper means the diffusion of OLED design.
Samsung SDI, which was in charge of display-related business within Samsung at the time, in 2007, benchmarked the case of Intel, which achieved successful marketing results through the brand’Intel inside’, and announced the brand’AMOLED’. There is a bar. Since then, AMOLED will be applied to Samsung Electronics’ flagship smartphone’Galaxy’ from 2010, establishing itself as a key element of premium smartphones.
In the future, Samsung Display plans to cooperate with global customers to increase the competitiveness of the’Samsung OLED’ brand and strengthen marketing activities to increase consumer awareness of the logo. To this end, trademark applications for new brands and logos have also been completed in 43 countries including the United States, the United Kingdom, China, and India, as well as 27 countries in the European Union.
Ji-ho Baek, head of small and medium-sized strategic marketing at Samsung Display, said, “We are launching a new brand logo to more clearly reveal our brand identity and differentiated technology as a leading company in the OLED market that is entering maturity.” Beyond that, you will be able to experience the differentiated technology unique to Samsung OLED in a wider area such as IT, automobiles, and game consoles.”
Related Articles
LGD President Chung Ho-young “OLED TV will make it the best TV”
Samsung DP, full-fledged targeting the notebook OLED market this year
LGD unveils transparent OLED at CES 2021
Samsung DP,’the strongest player in OLED’, predicts record-high performance next year
Meanwhile, Samsung Display achieved a record-breaking shipment volume by supplying OLEDs to Apple (applied to the iPhone 12 series) last year, occupying 72.6% of the flexible OLED market in the third quarter of last year.
In addition, it is spurring the expansion of the market base by announcing plans to release 10 types of OLED displays for laptops within this year in the new year.
☞ Glossary of terms: Organic Light Emitting Diodes
Organic light-emitting diode refers to an organic compound-based light-emitting diode (LED) that emits light by itself when a voltage is applied. Unlike a liquid crystal display (LCD) that requires a backlight unit (BLU), which is a separate light emitting source, it emits light by itself to realize an image quality close to natural colors.