Samsung·LG,’creak’ in smartphone business from the beginning of the year

Samsung, a fever issue raised ahead of the official launch of the Galaxy S21 on the 29th
LG materializes the sale of the smartphone division

The Samsung and LG smartphone business has been creaking since the beginning of the year. Samsung Electronics is experiencing heat issues in some models of the newly released Galaxy S21 series. It is known that LG Electronics has confirmed the sale of its Mobile Communications (MC) division, which is producing a deficit of about 1 trillion won each year.

Samsung Electronics’ Galaxy S21 series was unveiled through the unpack event on the 15th. It is expected to be officially released on the 29th after an advance reservation period. Samsung Electronics is operating a’To Go’ service that allows you to rent and use the Galaxy S21 for up to 3 days for free before the official release date. Submit service users and IT professional YouTubers have raised the heat issue of some models of S21 and are spreading to the Internet community.

The Galaxy S21 Ultra model was found to have a particularly high temperature on the front and rear. The S21 Ultra model is the top model in terms of performance among the series models. Samsung’s AP’Exynos 2100′ was mounted.

Looking at the maximum temperature on the front and rear of the device measured by a YouTuber, the S21 Ultra is about 5 degrees higher than the previous S20 Ultra. The S21 Ultra showed a maximum temperature of about 51 degrees in the front and a maximum temperature of about 50 degrees in the rear. It measured more than 5 degrees higher than the Apple iPhone 12 model. All are measured values ​​when the 3DMark Wild Life benchmark is run.

The issue of smartphone fever is sensitive to consumers. In August 2016, an accident occurred when the battery of Samsung Electronics’ Galaxy Note 7 exploded while charging. In September of the same year, Samsung Electronics stopped selling products and recalled all products. However, 1858 consumers have filed a lawsuit for damages against Samsung Electronics, claiming that they suffered emotional shocks such as anxiety caused by the Galaxy Note 7 explosion.

Samsung Electronics withdrew in an attempt to prevent users of the submission service from reviewing products and testing benchmarks. On the 20th, on the 20th, “The product provided as a Galaxy To Go service may be used for product review, benchmark test, and comparison content production of other companies, and experience may be limited.” .

LG Electronics Service Center website capture

It is reported that LG Electronics is considering the sale of the MC division, which recorded an operating loss for 23 consecutive quarters from the second quarter of 2015 to the fourth quarter of last year. On the 20th, Kwon Bong-seok, president of LG Electronics, sent an email to prevent employee fluctuations. However, weight is being placed on the sale theory with the phrase’it is open to all possibilities’. Currently, Vietnam’s Bean Group, Volkswagen, and Facebook are being discussed as targets for the acquisition of the MC division.

The sale of the MC division is expected to affect existing LG Electronics smartphone buyers. I have notified a customer who came for repair that the liquid crystal parts of the V40 released in 2018 and the V50 released in 2019 were missing and could not be repaired.

If the MC division is sold to another company, the supply and demand of parts will be more difficult. It is known that the mobile phone service center at Gangnam Station in Seoul will be shutting down on the 22nd, which is expected to increase LG smartphone users’ inconvenience.

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