GS Home Shopping apologized for the misrepresentation of performer Kim Sae-rom during the live broadcast on the 24th.
On this day, GS Home Shopping CEO Kim Ho-sung said, “I apologize for the broadcast of’Show Me The Trend’ on the night of the 23rd.”
He said, “GS Home Shopping takes this situation seriously and feels a heavy sense of responsibility. Accordingly, in order to reborn as a broadcast that sympathizes with customers and shares with customers, we decided to temporarily suspend the program and check the entire process such as the production system, and this happens again. I will not do it.”
He repeatedly said, “I once again bow my head to the customers and viewers and apologize.”
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Sae-rom Kim, who has been working as a show host for 10 years this year, promoted a product during a live broadcast on GS Home Shopping on the 23rd. “Is’I want to know that’ finished? It’s not that important now.” In order to catch the viewers of “I want to know” (hereinafter “the egg”), which is broadcasting on SBS at the same time, a somewhat unreasonable remark came out. In particular, “Jeong-in”, who made a big social repercussion on the 2nd of the day, was Why did you die? -Following 271 days of perpetrators and bystanders,’I’m sorry Jung In-ah, and the way our anger should go’ was broadcast. It was a topic with great public consensus, so the concentration of viewers was higher than that of other broadcasts. In the midst of this, Kim Sae-rom’s remarks became known, and criticism from viewers and netizens poured out.
In the end, Kim Sae-rom, on Instagram the next morning, said, “I leave a message in my heart reflecting on my comments on other programs during the live broadcast that I just finished.”
He said, “I didn’t know in advance that the topic of today’s (‘Garl’ broadcast) was dealing with an incident that hurt me a lot and I was very angry, and even if I didn’t know, even though I was always dealing with an important story due to the nature of the program, I was disappointed.”
He added, “I am deeply aware of a lot while reading the comments you post.” He added, “I am sorry,” saying, “I will reflect on my careless actions today by reflecting on each of the criticisms and comments.
However, despite his apology, GS Home Shopping’s SNS (social network service) commented on criticism such as “Is it true that you said that the egg was not important”, “Apologize at the company level”, “Take proper action on this matter”, and “Get it off” This followed.
In home shopping, where trust and image of the performers are vital, Kim Sae-rom’s statement was a fatal blow.
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On the other hand, “I understand because I apologized and didn’t know”, “I think it was an excitement during the live broadcast, but the level of bad comments is too severe”, “Any more bad comments do not help Jung In-i”, “No way Kim Sae-rom and Jeong In-i There is also a continuing demand to refrain from excessive reactions, such as “Isn’t it important to say that it wasn’t important?”
Also, regarding the decision to temporarily suspend the program of GS Home Shopping, there were mixed opinions such as “excessive”, “is it actually the procedure to exit?”, “it seems to have evolved quickly because of concerns about noise”, and “it seems like it was a home shopping channel.” Ended.
‘Show Me The Trend’, which Sae-rom Kim has been in harmony with show host Kim Min-hyang and stylist Kim Seong-il, is the representative program of GS Home Shopping, which aired every Saturday night from 2007 to the present. It has led the trend by introducing a new genre called’Shopping Variety Program’ and lowering the age group for viewing and consuming home shopping.