No. 1 in the gas station category for 3 consecutive years… High evaluation of brand value and marketing communication
[에너지신문] S-OIL (CEO Hussein Al-Qatani) was selected as No. 1 in the gas station category in the ‘2021 Korean Brand Hall of Fame’.
The Korea Brand Hall of Fame, hosted by the Institute for Industrial Policy Studies (IPS) and sponsored by the Ministry of Trade, Industry and Energy, selects and awards excellent brands that have contributed to the development of the domestic industry every year based on management performance, brand value, and customer satisfaction.
S-OIL recognizes the importance of brand value in response to the rapidly changing external business environment, and is steadily improving its core competitiveness, quality and service. In addition, it is engaged in differentiated marketing activities such as commercial advertisements and integrated marketing using the industry’s first character (Do-Il Gu).
In particular, despite the difficult business environment due to Corona 19, it was highly praised for raising the brand value through continuous marketing communication such as promoting a campaign to prevent Corona 19 using social media.
An official from S-OIL said, “This award is a result of good results from genuine and consistent marketing activities. We will continue to grow into a brand that provides new value and satisfaction through active communication with customers.”
Copyright © The Energy News Unauthorized reproduction and redistribution prohibited