[더셀럽 김희서 기자] Girl group brand reputation As a result of big data analysis in March 2021, it was analyzed in the order of 1st place, Black Pink 2nd place, Brave Girls 3rd place, IZone.
The Korea Corporate Reputation Research Institute analyzes 30,836,297 brand big data measured from February 14, 2021 to March 14, 2021 for the analysis of girl group brand reputation big data. The brand reputation index was measured by index and community index. Compared to the 38,382,504 big data of girl group brands in February, it decreased by 19.66%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluation of girl groups, media interest, and consumer interest and traffic. Brand monitor analysis of 100 brand reputation editors was also included.
The 30th place in the girl group brand reputation in March 2021 is Black Pink, Brave Girls, IZone, (Female) Idle, Mamamoo, Twice, Red Velvet, Oh My Girl, Girlfriend, Girls’ Generation, Dreamcatcher, Girl of the Month. , ITZY, Espa, Apink, Lovelyz, Weekly, Space Girl, Tribi, EXID, Momoland, Pixie, Rocket Punch, LABOUM, Promise Nine, StayC, April, Girl’s Day, Ellis, and Wikmyki.
“Girl Group Brand Reputation Analysis in March 2021, Black Pink (Joo Ji, Jenny, Rose, Lisa) ranked No. 1,” said Koo Chang-Hwan, director of the Korea Corporate Reputation Research Institute. Looking at the girl group brand category, in February, the girl group brand Compared to 38,382,504 big data, it decreased by 19.66%. Looking at the detailed analysis of girl group brand big data, brand consumption increased by 7.69%, brand issues decreased by 19.79%, brand communication decreased by 17.86%, and brand spread decreased by 32.34%.” .
Next, “In the link analysis for the Black Pink (Jiji, Jenny, Rose, Lisa) brand, which ranked No. 1 in the girl group brand reputation in March 2021,’Intense, reveal, comeback’ came out high, and in keyword analysis,’Rosé , On the Ground, Solo’ was high. In the positive and negative ratio analysis for the Black Pink brand, the positive ratio was 76.50%. In a detailed analysis of the Black Pink brand, brand consumption increased by 12.06%, brand issues decreased by 16.19%, and brand communication 35.74 % Declined, brand spread fell 19.76%,” said brand big data analysis.
The Korea Corporate Reputation Research Institute measures the reputation index of domestic brands every month and announces the amount of change in the brand reputation index. The girl group brand reputation index is the result of brand big data analysis from February 14, 2021 to March 14, 2021.
Girl group brand reputation in March 2021 analysis includes Black Pink, Brave Girls, IZone, (Female) Idle, Mamamoo, Twice, Red Velvet, Oh My Girl, Girlfriend, Girls’ Generation, Dreamcatcher, Girl of the Month, ITZY. , Espa, Apink, Lovelyz, Weekly, Space Girl, Tribi, EXID, Momo Land, Pixie, Rocket Punch, LABOUM, Promise Nine, Stay C, April, Girl’s Day, Ellis, Weki Miki, Signature, Wow! , Stella, Cherry Bullet, Nature, Camilla, After School, CLC, Ladies Code, DIA, Berry Good, FX, Bestie, Purple Kiss, Brown Eyed Girls, Hello Venus, Pristine, Tweety, Girl’s Advisory, and Majors were analyzed. .
[더셀럽 김희서 기자 [email protected] / 사진=브레이브 엔터테인먼트]