Rollin’ is the latest topic. Rollin is a song released in 2017 by singer Brave Girls and is sweeping various music charts while doing so-called’reverse driving’. Thanks to this, Brave Girls’ broadcast activities were also spurred.
The dictionary definition of reverse driving is to run in the opposite direction of the direction other vehicles are running on the same track. Reverse driving, which is used in the entertainment industry, means that songs whose activities have ended without receiving much attention from the public are attracting new attention, and rankings are raised in places such as music charts.
With the frequent occurrence of the reverse driving phenomenon, the word reverse driving has gradually come to be used in a comprehensive meaning and is widely used.
Songs that did not receive much attention go beyond the meaning of being re-examined after time has passed, and are simply used to mean that they have been re-examined once more after time.
Not only songs but also webtoons are getting a lot of attention. As video contents such as dramas based on webtoons gained popularity, the original webtoon was attracted to the attention and reversed.
The webtoon’Itaewon Class’, which was produced as a drama, also signed an IP export contract with Taiwan. It can be seen that the reverse driving phenomenon triggers another syndrome.
So, why can reverse driving happen?
There are many reasons, but the biggest reason is the mobile era. In the mobile era, SNS has developed through smartphones and the use of SNS has become active. In particular, YouTube has become the main medium.
A new culture of YouTube’s direct cam and comment reactions has been created, and these are the decisive moments for reverse driving. Reversing speed accelerates as it receives people’s attention, is shared, and arouses more interest.
Due to the phenomenon of reverse running, the works are reproduced and revealed to the world, becoming known to more people, and filling the culture even more abundantly. In addition, reverse driving also gives hope to producers and the like.
Brave Girls said through their agency Brave Entertainment, “dreamlike things keep happening” and “I am grateful that everyone who loves our songs gave us this opportunity.”
What else will run in reverse and become known to the world now?
The need to look at it with attention is increasing, as reverse driving, which shows that newness may come from the past, is not a simple gossip but a social phenomenon.