Cafe Bombom Co., Ltd. announced on the 20th that it has received the grand prize in the service/franchise category and the Chairman of the Small and Medium Venture Business Committee of the National Assembly of Trade, Industry and Energy at the 4th’Korea Global Power Brand Awards (GPBA)’ awards ceremony held on December 30 last year.
Cafe Bombom started its first franchise business in 2015, growing from a small store less than 5 pyeong based in Daegu in 2012. It is showing its potential by opening more than 70 new stores in 2020 and exceeding the 300 member stores.
Cafe Bombom, meaning’seeing spring’, aims to be a coffee shop with a warm and cozy image. Although it is a low-cost coffee brand, it provides high-quality coffee blended with specialty, and is captivating the taste of customers through the launch of a unique new menu. Recently, a drip bag coffee consisting of a blend of top-notch coffee beans, decaffeinated, and YegaChef single origin has been launched for home cafes, and a new menu’Strawberry Cheese Frappe’ is scheduled to be released. In addition, to revitalize the delivery business, it has built 28 kinds of dessert lines, such as fat caron and sandwich, among which the recently launched’Bom Croplet’ is gaining sensational popularity.
On the other hand, in July 2020, the’Good Franchise’ was recognized by the Fair Trade Commission for more than 100 million KRW, including two months of royalty exemption, coffee bean support, and some product price cuts for all merchants suffering from Corona 19. It has been selected as. In particular, in March of last year, Corona 19 was severe in the Daegu area. For more than a month, hundreds of drinks were sent and cheered every day for medical staff and volunteers suffering at screening clinics and drive-throughs. Are working for you.
An official at Cafe Bombom said, “It is a difficult time with Corona 19, but we are working together with the franchisees to overcome it. I hope that this award will give me an opportunity to feel proud and give strength once again. And in order to repay customers’ love, it will be a cafe Bombom that does its best in 2021.”
Online JoongAng Ilbo