‘RAIN is BACK’ welcome rain, but to Cypher[SS뮤직]

[스포츠서울 홍승한기자]’RAIN is BACK’, the original’World Star’ rain has returned by our side. But this time I am not alone.

Rain released a new mini album’PIECES by RAIN’ on the 3rd. This album includes the title song “WHY DON’T WE” with Cheongha, as well as the duet song with Park Jin-young at the end of last year, GOT7 Jackson, members of Ciipher, Keita, Tag, and Won.

This is the first time Rain has released her solo album since’MY LIFE愛’ released in December 2017. At the time, having reached the 15th anniversary of his debut, Rain was ambitious to release a mini-album after three years and tried to establish his reputation as a representative male solo dance singer in Korea again, but the result was disastrous. In particular, the title song’Kang’ was forgotten without gaining public sympathy amid the evaluation that the concept was too exaggerated as well as the tacky lyrics. In addition to the drama’Sketch’ and’Welcome 2 Life’, the movie’Bok-Dong Um Bok-dong, the king of bicycles’ failed to hit the box office and suffered frustration as an actor.

However, Rain succeeded in resurgence in 2020 when’Kang’ was forcibly summoned as an online meme (a’cultural content play phenomenon) that plays while imitating the words or actions of someone. Most of all, rain ignited the syndrome by tactfully receiving the caricature towards’Kang’. And in MBC’s’What do you do when you play?’, he made a big success as a member of the mixed group Sakthree, and began to attract attention again as a singer.

He also announced his activities as a singer through his YouTube channel, and now he is not alone with good partners because he experienced a complete failure with’Kang’. As the first step, Park Jin-young and her duet song’Let’s Change to Me’ were released at the end of last year, and they also ranked first in the music ranking program. In addition, in this album’s title song’Y Don We’, we are working in various ways to regain our reputation as a singer by exuding synergy with Cheongha, the best female solo singer in Korea.

In addition, Rain meets the public in various ways rather than promoting music broadcasting activities in the past. Rain, who appeared in various music broadcasts as well as KBS’Morning Madang’ and’Gay Stage’ during the duet song’Let’s Change to Me’ with Park Jin-young, this time appeared in KBS 2 ‘2TV Live Information”PD is Going’ to promote a new song. It also raised the heat to. In addition, TVN’You Kids on the Block’ and comedy TV’Delicious Guys’ are showing their presence in various entertainments.

However, it is somewhat regrettable to include the agency’s junior Cypher in his comeback activities. Rain will appear with Cyper on MBC Every1’s’Weekly Idol’ and KBS2’s’Sumi Lodge’. As a representative of the agency, it is natural to be passionate about promoting the newcomers they produce, but it is a common practice in the past to insert a newcomer as a condition for promoting or appearing in one’s new song. In particular, because there is limited programming and time for broadcasting, other junior idols can lose money in the process.

An official in the entertainment industry said, “Rain is a legend that represents K-pop and the music industry. So, in the broadcasting industry, he waited for his comeback and is contributing to various activities. However, the old-fashioned way of inserting some sort of cypher leaves a bitter aftertaste. I think it would be better to be active when Cyper debuts.”

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