Even in Korea, self-made billionaires have made a pledge to return to society. Kakao Chairman Kim Bum-soo and Elegant Brothers Chairman Kim Bong-jin are the protagonists.
Both Kim Bum-soo and Chairman Kim Bong-jin have a common point in that they are the protagonists of the “National App”, which is the most loved by the public in each field. Chairman Kim Bum-soo is the person who succeeded in the messenger app’Kakao Talk’, and Chairman Kim Bong-jin succeeded in the delivery app’People of Delivery’.
In accordance with this donation pledge, Chairman Bum-soo Kim is expected to return about KRW 5 trillion worth of assets, and Bong-jin Kim is expected to return about KRW 550 billion worth of assets to society. This is the heartwarming news that everyone heard during difficult times due to Corona 19.
The two chairs pointed out Bill Gates and Warren Buffett, who are successful businessmen in common and spreading good influence in society, as their role models, emphasizing that’wealth’ is not all about happiness. Accordingly, through the pledge of’Giving Pledge’, a donation club for the world’s richest people, we announced the intention to give back more than half of our assets to society. Since this pledge is not legally binding, the pledge can do so in the way they want to give back to society.
Giving Pledge is known as a donation pledge organization that is open only to wealthy individuals with assets of over $1 billion. It is a voluntary donation movement that began in August 2010 when Microsoft Chairman Bill Gates and Berkshire Hathaway Chairman Warren Buffett made a promise to return to society. Major donation pledges include Facebook President Mark Zuckerberg, President Elon Musk Tesla, and director George Lucas of Star Wars.
When I searched past articles on Giving Pledge, about five years ago, a media indirectly criticized domestic entrepreneurs who were stingy about social return, saying that 155 billionaires from around the world joined the Giving Pledge, but there are 0 in Korea. Looking at the list of the top 100 Koreans at the time, there were over 30 Koreans with assets of 1 trillion won, and it was pointed out that none of them had a pledge of Giving Pledge.
But now, out of 220 Giving Pledge pledges around the world, two Korean entrepreneurs who have succeeded in the IT field have been named. Korea has also become a country that is not ashamed of the donation campaign culture that is spreading around the world. It also has no small meaning in that IT entrepreneurs who were born with a’dirt spoon’ in difficult family circumstances, not the owners or the second generation of traditional large corporations, played the role.
According to industry news, it is reported that the third donation pledge, following Chairman Kim Bong-jin and Kim Bum-soo, is being judged by Giving Pledge. Giving Pledge said that after the review of another Korean pledgee, including Chairman Kim Bong-jin and Kim Bum-soo, made a suggestion, what would happen if three people announced at the same time. However, it is a back statement that as this picture was broken, Chairman Kim Bong-jin and Kim Bum-soo first announced the news of social rehabilitation.
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The third donation pledge is Coupang’s Chairman Kim Bum-seok (although he is a US citizen), who recently successfully listed on the New York Stock Exchange, or is Naver’s founder Lee Hae-jin, Global Investment Manager. Or maybe he was a third person who wasn’t expected at all.
It is not yet unknown, but the industry’s attention is expected to be focused on another protagonist who will stand shoulder to shoulder with global leaders such as Bill Gates and Warren Buffett in a relatively small land of Korea with good influence.