President Ko Dong-jin “It may be difficult to launch a new product this year.”

▲ Ko Dong-jin, CEO (President) of Samsung Electronicsⓒ Samsung Electronics

Samsung Electronics CEO Dong-jin Ko (President) mentioned that it may be difficult to launch Galaxy Note products in the second half of this year.

At the ’52th regular shareholders’ meeting’ held at the Suwon Convention Center in Suwon-si, Gyeonggi-do on the morning of the 17th, President Ko Dong-jin asked shareholders whether to discontinue the Galaxy Note product. Said.

Until now, the Galaxy S21’s Galaxy S21’s’S Pen’ and the emergence of foldable phones have been constantly engrossed in discontinuation of the Galaxy Note product. In response, President Ko Dong-jin explained that only the release timing will change, and new products will continue to be introduced.

President Ko Dong-jin said, “Galnote is an important product that has been loved at home and abroad for the past 10 years, and it is a high-end product in its portfolio.”

He added, “But next year, we will continue to release the notebook series,” he added. “We will make sure that the hearts of Galnote customers will not be abandoned.”

In addition, President Ko Dong-jin predicted that market demand will grow with the economic recovery and high growth of 5G demand compared to 2020, when the smartphone market forecast this year and the impact of Corona 19 contracted.

Accordingly, Samsung Electronics has a strategy to strengthen its leadership in the premium market by continuously introducing differentiated flagship smartphones in 2021 in order to lead the trend of mobile change in the rapidly changing business environment and actively respond to fierce industry competition.

The Galaxy S21 series, a new flagship model that was unveiled in January, is receiving favorable reviews from the market for providing a more innovative mobile experience with a unique design, AI-based professional camera, and S Pen experience.

Samsung Electronics plans to expand sales of flagship models based on improved price competitiveness through specification optimization.

In addition, the Galaxy Z Fold will solidify its super premium positioning, and the Z Flip will promote the popularization of the foldable category while satisfying the needs of millennials and female customers with a stylish design and competitive price.

Samsung Electronics plans to expand its 5G portfolio to mid- to low-end prices based on its accumulated 5G optimization capabilities, operate a lineup tailored to the characteristics of each region, and actively respond to the commercialization market and customer demand.

President Ko Dong-jin said, “We plan to expand sales by providing a variety of 5G-specific services and differentiating customer experiences by utilizing strategic partnerships with global leading companies.” “We will continue to introduce competitive lineups for each product line and strengthen the Galaxy ecosystem.”

In addition, he said, “We plan to open up an expanded Galaxy ecosystem by providing more valuable experiences and enriching users’ daily lives by utilizing cooperation with global partners.”

Meanwhile, last year’s sales of Samsung Electronics’ IM division decreased to 100 trillion won from the previous year, while operating profit increased to 11.5 trillion won. Samsung Electronics reinforced its product lineup by releasing competitive new products for each target customer, from smartphones to the Galaxy S20 and S20 FE, Galaxy Note 20, and Galaxy A series.