VIB trend to take care of only what is good for children continues this year, the popularity of premium infant snacks
Containing organic raw materials sourced from home and abroad, and strengthening specifications with certification marks manufactured and produced in a safe environment
As the VIB (Very Important Baby) trend continues to take care of only good things for children, snacks for infants that can be eaten safely using organic ingredients are gaining popularity.
In particular, the demand for food for children is increasing further due to the zipcock life caused by the Corona 19 incident. In fact, according to aT’s food industry statistics, the domestic infant convenience meal was only 68 billion won in 2015, but last year it was 170 billion won, showing a rapid growth of 20% on an annual average.
Accordingly, the food industry not only uses domestic and foreign organic ingredients, but also reinforces safety through a thorough manufacturing process to meet the expectations of parents who meticulously check each ingredient.
Ilhwa’s’Mom Katouri Organic Ivory Tea’ is a tea drink for infants made with 100% domestic organic barley and brown rice. It is made from whole grains of barley and brown rice, so it is not only nutritious, but also soft and savory, so even children who are difficult to taste can drink without feeling rejected. In the package, the popular animation’Mom Katuri’ character is put in to catch the eyes of children. In the process of manufacturing and distribution, it passed the Hazard Element Critical Control Standard (HACCP) of the Ministry of Food and Drug Safety, and enhanced food safety through an ultra-high temperature sterilization method of 130 degrees or higher. The drink entrance is made in the form of a’push-pull cap’ so that children can carry and drink, so the contents do not spill even if the container falls.
Namyang Dairy Co., Ltd. launched the’Aikoya’ brand with the brand identity of’Think once more, safe food for our children’, and launched snack products for infants. The recently launched’Aikoya Safe Belly’ is a drink containing belly and bellflower, which is good for bronchial management of children in winter. Korean pears and bellflowers are extracted only with water, and they are carefully cooked in a traditional bathing method, and made with a high-temperature, short-time sterilization method.
Maeil Dairy introduced two kinds of organic juice from Sangha Ranch, using the best raw materials for children. There are two flavors, apple strawberry kale and apple orange kale, using naturally pollinated fruits by bees, organic vegetables grown in the natural way, and low-fat milk. In particular, organic apples are supplied by designated farms in the Alps in southern Europe, ensuring eco-friendliness and taste, and boasting high-quality raw materials with organic kale grown in Gangwon-do, juicy strawberries, and organic oranges grown under the abundant sunlight of the Mediterranean. Organic low-fat milk from Sangha Ranch is added to this to create a nutritious and smooth juice taste.
Binggrae is targeting the children’s beverage market with’Cocoa Flavor Milk Kids’ following’Banana Flavored Milk Kids’, a processed milk product for children. ‘Coco-flavored milk Kids’ contains nutrients such as calcium, iron, zinc, and vitamin D that help children grow. Organic cocoa powder, organic sugar, and natural flavors are used to protect taste and health. It contains 87% of domestic crude oil and has been certified as’K-MILK’ by the Korean Dairy and Beef Cattle Association, and it is one of the products with the highest crude oil content compared to other children’s chocolate milk products of the same type. A cute milk-shaped character is inserted in the package, and the capacity is also 120ml, making it easy for children to drink at once.
Lotte Chilsung Beverage’s children’s organic juice brand’O’rganic’ is a popular product that has exceeded 26 million units in cumulative sales for two years since its launch. Using fruits and vegetables grown in soil that has not used pesticides and chemical fertilizers for more than 3 years, it has been certified as an organic processed food, the highest grade among eco-friendly certifications, and added Lactobacillus lactic acid bacteria fermentation liquid. In the package, a self-developed character is applied, and it can be tasted in three types: Knie (apple & carrot), Penny (red beet & pear & tomato), and Tney (red grape & purple carrot).
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