“Pradabag for 100 won”… The distribution price that raises the heat for the luxury family

Input 2021.03.28 06:10

Even in Corona 19, the domestic luxury goods market grew 4.6% last year
Shilla, Lotte, and Shinsegae unveiled one after another discount exhibitions… From inventory duty-free to new

The distribution industry is raising heat to serve’luxury families’ by introducing various discount events. This is because demand for luxury goods is not declining despite the economic downturn caused by coronavirus infection (Corona 19).

According to Euromonitor, a global market research firm, the domestic luxury goods market last year reached 1.38 trillion won, an increase of 4.6% from the previous year. This year, demand for luxury goods is still on an upward curve.

According to Lotte Department Store on the 28th, sales of overseas luxury goods in the last month (February 24th-March 23rd) increased 118%. The Shilla Duty Free also found that the sales of duty-free goods in inventory as of February of this year increased by 20% compared to June of last year.

The industry analyzes that this is largely influenced by the sentiment of’retaliation consumption’, which erupts consumption suppressed by Corona 19. In line with this trend, department stores and duty-free shops have recently launched a series of discount exhibitions for luxury goods.

The Shilla Duty Free Shop sells up to 70% discount for four days on one overseas luxury brand selected every week from’Silla Trip’, its own travel brokerage platform. This week, until 9 am on the 29th, a total of 70 products, including fashion and bags of Italian luxury brand Valentino, will be presented.

A 100-won deal event, where you can purchase luxury brand bags for 100 won, is also in progress. Currently, applications for the Italian brand Prada’s’Saffiano Bucket Bag’ and the French brand Valenciaga’s’Every Day Tote Bag’ are in progress. Each Shilla Trip member account can apply once for each product. You can participate until 9 a.m. on the 29th, and there will be one winner for each bag (total of two).

The Shilla Duty Free Seoul store is planning to carry out’Get Right Now Luxury Shopping’, which sells up to 70% discount on luxury shoes and fashion accessory brands every Thursday-Sunday. Thirteen popular brands will participate and sell shoes, sneakers, sandals, bags, wallets, and carriers, and will start selling for the first time on the 1st of next month.

Lotte Department Store is holding a’Lotte Luxury Dream’ event that sells up to 40% discount on overseas luxury goods directly imported from its own luxury goods editing shop, Lotte Tops.

This event will be held at 9 Lotte department stores and outlets, including Lotte Department Store Yeongdeungpo, Nowon, Pyeongchon, Ansan, Changwon and Paju, Giheung, Gwangju Suwan, and Esiapolis. The main items of the event are miscellaneous goods such as handbags, clutches, and wallets, and the event period is until the 4th of next month.

Eul-gyeong Son, head of the MD development department at Lotte Department Store, said, “The discount products consisted of products of foreign luxury brands that were steadily popular at Lotte Department Store events and new products in the spring and summer of 2021 (S/S).” In line with the demand for luxury goods, we plan to present various products and special events in the future.”

Shinsegae Group’s fashion affiliate Shinsegae International (031430)Has been selling luxury goods stocks of Shinsegae Duty Free at up to 40% off through its online shopping mall’SIVILLAGE’ since the 11th. All products are 100% genuine imported from Shinsegae Duty Free Shop, and there is no separate duty-free limit or purchase limit.

This event will take place every week for a month with a different concept. This week, under the theme of’Luxury Sunglasses’, they are selling a variety of branded products such as Dior, Fendi, Gucci, Tomford, Bottega Veneta, Saint Laurent, and Montclair. New luxury brands such as off-white, Loewe, Montblanc, and Tomford, which are popular with the MZ generation (Millennium + Z generation, born 1980-2004) are also introduced.

In addition, a’raffle’ sales event was prepared that only the winners were entitled to purchase through a random lottery. Winners can purchase the product at a discount of up to 50% off the sale price. The policy is to sell different products every week during the event in a raffle manner.

An official at Shinsegae International said, “Last year, when selling duty-free goods in inventory, the number of simultaneous access customers reached 200,000 and 93% of the preparations were sold out on the first day.” “We plan to continue sales at all times.”