Possible advertising penalty for further disclosure… Dayoung Lee and Jaeyoung Lee

“Even if you give all your fortune, it won’t hurt”… Further revelation
“Waiting for it to be quiet will lead to exposure”
Until the Cheong Wa Dae national petition for “permanent expulsion from volleyball industry”

Jaeyoung Lee (left) and Sister Lee Dayoung.  Photo = Yonhap News

Jaeyoung Lee (left) and Sister Lee Dayoung. Photo = Yonhap News

Volleyball players Lee Da-young and Lee Jae-young sisters admitted to school violence and apologized publicly, while netizens who claimed to be another victim made an additional disclosure on the 13th.

The sisters Lee Da-young and Lee Jae-young were virtually removed from various broadcasts and advertisements due to the controversy over school violence. Accordingly, there is a possibility that a large penalty will be charged. A petition requesting the permanent removal of the two players was also posted on the Blue House National Petition bulletin board.

Netizen, who posted a post titled’I’m Another Victim’ to a community, claimed that he was harassed by sisters Lee Da-young and Lee Jae-young in middle school.

Netizen said that he played sports with Sisters Lee Da-young and Lee Jae-young in the Jeonju Geunyeong Middle School volleyball team, and attached information from the school they were from.

Netizen said, “I met them from the 6th grade of elementary school, and since then, I learned that my unhappiness was the beginning.”

Netizen said, “First of all, the laundry, which is the most basic, should be organized by himself, but he was supposed to make the part without coworkers or juniors.” Insisted.

“When they did something wrong, they talked to their parents and eventually got scolded as a group. Eventually, I couldn’t live here anymore and ran away after a year and a half. “It wasn’t that I played volleyball to support someone’s seat while taking away my workout time.”

Netizen said that the two sisters’ team, Heungkuk Life Insurance, said, “I will discipline the two people after they have stabilized in their minds and bodies,” he said. “If you wait for a quiet silence in this way, then things will come up one by one.” Even if you give all of your property, none of the wounds suffered by the victims will disappear.”

On the 12th, a Cheong Wa Dae petition was posted, saying, “It is important for an athlete to be good at sports, but personality should be given priority above all.”

“It is said that Sister Lee Jae-young and Lee Da-young threatened murder with continuous beatings and knives to students from elementary school to middle school,” said Cheong Won-in. “They did not intend to apologize, but when the victim exposed and became an issue, it was shown that they posted an apology on sns. “We want to avoid this situation through periodic apology.”

“These two players are not eligible to become athletes, and through permanent withdrawal from the volleyball world, we ask them to show that sports are not just good exercises.”

After the controversy over the school violence, Kia Motors deleted an advertisement featuring the two.

In general, advertising contracts often contain a’classification clause’ that charges a penalty of about 200-300% of the advertising cost if the model causes social controversy and adversely affects the image of the advertising company.

Therefore, attention is focused on whether the two will be charged a penalty.

The incident started when an online community posted a revelation about the two.

Earlier, in an online community, an article was posted saying, “These are the current volleyball players who are victims of school abuse. Author A said, “It’s been 10 years, so I thought about living with it, but I couldn’t think of the actions that the perpetrator had done, and I saw the posts on social media, and I wrote with courage, hoping that the memories of that time would pass. “There are a total of 4 victims who write, and there are more than these people,” he said.

Mr. A described 21 cases of the victims of school bombing. It was shocked by forcibly walking money, swearing the victims and their families, as well as forcing them to “borrow” new items or physically assaulting them.

Mr. A said, “The perpetrator asked the victim who was in the same room to do something, but when he refused it, he brought a knife and threatened him.” I always swear and swear to my parents by calling them’Nine X Me, X Rain’.”, “After the exercise, the victims had to take care of the perpetrators’ protectors or lens barrels, but if they forget it, they say,’I’m looking for it now, but if it doesn’t come out, I lose X. We have listed specific examples such as “I did”.

Kim Yeon-kyung is encouraging her colleague Lee Da-young.  Photo = Yonhap News

Kim Yeon-kyung is encouraging her colleague Lee Da-young. Photo = Yonhap News

In addition, Lee Da-young posted a post on SNS while shooting her senior Kim Yeon-gyeong, referring to the article, “The bully may be fun, but the bullied wants to die.” “It’s so upset and embarrassing that I posted such a post while I went to another school as if running away without showing any apology or reflection.”

Lee Da-young and Lee Jae-young left their team after posting an official apology on social media on the 10th when the history of school violence committed against a colleague as a junior high school player was revealed.

Lee Da-young said through a handwritten apology, “I apologize to those who have been hurt for my wrongdoing,” and “I am sincerely sorry for disappointment.”

He said, “I deeply apologize for making words and actions to my colleagues who worked out while sweating like in school to have difficult memories and scars with a young heart,” he said. “I will show you self-comfort and reflection in the future.”

Lee Jae-young said, “I hurt many people because of the irresponsible behavior I did in the past when I was young. I bowed my head to apologize. I will never forget the wrong actions and words I did in the future, and I will become a more mature person.”

Meanwhile, while posting an apology, Lee Da-young unfollowed the Instagram account of Kim Yeon-kyung, the captain of the team, and controversy raised whether the apology was not genuine.

Reporter Kim Myung-il, Hankyung.com [email protected]

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