Shinsegae International introduces’Poare’, a brand that stands for’top-notch luxury cosmetics’. It is a strategy to leap to a global beauty brand with a brand that has been prepared for 10 years. Photo = Provided by Shinsegae International
Shinsegae International(209,000 0.00%)It is introducing’Poare’, a brand that stands for this’top-notch luxury cosmetics’. It is a brand that has been prepared for 10 years, and it is an aspiration to leap to a global beauty famous.
Shinsegae International announced on the 21st that it will open Poare’s first store in the main branch of the Shinsegae Department Store on the 25th and start a full-fledged business.
The brand presents cosmetics that reinterpret the tradition of the fashion house’Paul Poare’ acquired in 2015 in a modern way.
First of all, by the end of this year, it will sequentially enter department stores such as Shinsegae Department Store Gangnam and Centum City and promote overseas expansion.
Together with the domestic market, it is also targeting overseas markets. Currently, it is in consultation with local partners to open stores in Paris, France and New York, USA with all of the European Cosmetics Certification (CPNP) process completed.
An official from Shinsegae International said, “In the case of France, the interest in Poare is high, so we are expecting to open a store next year.” We are preparing,” he explained.
This is the first time that Shinsegae International is conducting business at the same time at home and abroad for its own brand. It is explained that this is a measure that reflects the will to foster it as a global luxury brand.
Shinsegae International introduces’Poare’, a brand that stands for’top-notch luxury cosmetics’. It is a strategy to leap to a global beauty brand with a brand that has been prepared for 10 years. Photo = Provided by Shinsegae International
Shinsegae International, which imports and distributes leading luxury goods, is said to have conceived a business 10 years ago under the blueprint to leap into a company that creates its own luxury brands. This was realized in 2015 when the French brand’Paul Poare’, which launched the world’s first perfume as a fashion brand in 1911, was acquired in 2015.
An official from Shinsegae International said, “Poare is a brand that contains Shinsegae’s long-standing dream of creating a global luxury brand.
Poare is releasing color (makeup) cosmetics and skin care line, which is a basic cosmetic product. In the case of color products, based on the brand philosophy that’diverse designs must exist so that the individuality of every woman can be respected’, more than 90 different products were developed. Skincare consists of three lines: regeneration, elasticity, and nutrition. The product price ranges from 22 won to 680,000 won for serum, 255,000 won to 720,000 won for cream, and 82,000 won for lipstick.
Shinsegae International reported that it has completed its own cosmetic brand portfolio through the launch of its fifth own brand, Poare.
Lee Gil-han, the CEO of Shinsegae International Cosmetics Division, said, “To create a global luxury brand is the goal of many companies, but through the launch of Poare, we laid the foundation for achieving that goal.
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