Mr. A, who is running a 7-Eleven in the province, was hot after watching the 7-Eleven episode on YouTube’Nego King’ on the 12th. This is because the conservative image of 7-Eleven was clearly revealed on the broadcast. It was difficult to find unexpected promotions or active communication as expected. The response to comments is also negative.
Disappointed, Mr. A recently left a review on the’Korean 7-Eleven franchisees’ community with a wish for the development of 7-Eleven. He spoke directly to the company from the point of view of the store owner meeting customers on the front line.
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In this article, Mr. A pointed out that “I thought it would contain content that escaped the old, but it was relatively more prominent.
He cited △ the head office lagging behind the market reaction △ lack of willingness to raise issues △ unfresh events △ vertical and conservative corporate atmosphere △ image of a Japanese company as 7-Eleven’s problems.
Mr. A said, “When you look at the video, there is an opinion that there are few toppings in the triangle kimbap,” he said. “The part to be recognized should have been acknowledged, and a pledge should have been made showing the appearance of renewal in the future, but that was not possible.” He added, “The video showed the atmosphere in which the younger generations hate the culture of Khondae and the atmosphere of being unable to communicate,” he added. “Even if I raised a problem, the busy image of praising the company’s products without reviewing it was frowned upon.”
Mr. A asked for a marketing that could highlight 7-Eleven’s unique differences. At the same time, 7-Eleven argued that the promotion of its own product (PB), improvement and events for fresh food (FF), introduction of functions of its own application (app), and unprecedented benefits, etc. should be considered.
He said, “In the competitive convenience store industry, many people give reasons to go to GS25 or CU. It would have been nice if there were promotions and events for products sold only at 7-Eleven.”
He also said that it is necessary to promote the last order or 7-Eleven app to buy products that are about to expire. Last Order is an app that helps you buy cheaply before disposing of food such as triangular kimbap and bento boxes. 7-Eleven launched this service for the first time in the convenience store industry in February of last year.
Mr. A said, “Last order is a function that satisfies both stores and consumers, but the usage rate is still low due to lack of publicity.” “Do it.”
7-Eleven led the industry by surpassing 1,000 stores for the first time in the industry in the early 2000s. However, in the pursuit of GS25 and CU, it is currently ranking third in terms of number of stores and sales. It is also in a position to be chased by E-Mart 24, a latecomer.
7-Eleven is trying to differentiate itself by increasing the number of food dream stores, a lifestyle platform convenience store, as demand for fresh food increases due to Corona 19. This year, the first year of ESG (environmental, social, governance) management will be declared, and eco-friendly social contribution will be expanded.
A 7-Eleven official said, “We are fully sympathetic to the demands and requests of store owners and consumers for’Nego Wang’ broadcast.” At the head office level, we are discussing various improvements or new attempts.” He said, “We will increase the satisfaction of store owners by introducing future-oriented platforms and differentiated services that can further increase the profits of franchisees such as Food Dream and Last Order.”