![Yongjin Jung, Vice Chairman of Shinsegae Group. [중앙포토]](https://i0.wp.com/pds.joins.com/news/component/htmlphoto_mmdata/202101/26/eb304f07-0f6c-49ca-b587-5cacd2d5668e.jpg?w=560&ssl=1)
Yongjin Jung, Vice Chairman of Shinsegae Group. [중앙포토]
When the news that Shinsegae Group has decided to take over the SK Wyverns baseball team from SK Group SK Telecom, fans of’Shinsegae’ (SK Wyverns) are paying attention to Shinsegae Group Vice Chairman Jeong Yong-jin. Vice Chairman Jeong, who has been communicating with E-Mart customers through new media such as social media and YouTube, is interested in whether he will respond to requests from baseball fans.
‘Shun’ fans anxious… I’m afraid it will be Emart Wyverns
On the 26th, Vice Chairman Jung’s recent post on Instagram has been constantly receiving comments from SK Wyverns baseball fans. More than 1,000 comments were posted on the food photo posted by Vice Chairman Jeong the day before. Most of them are fans who have heard the news of Shinsegae Group’s acquisition of the baseball team.
Fans are asking vice chairman Jung with comments such as “baseball team name, E-Mart Wyverns,” “Please, E-Mart Wyverns,” “If it’s not E-Mart, you can change the team name.” On the 26th, vice chairman Jung posted a new photo saying “SSG goods (souvenirs)”, and baseball fans commented, “Is it correct to go to SSG?” . Some fans said, “I like Shinsegae Wyverns.”
![SK Wyverns fans are posting comments related to the club's name on the Instagram account of vice chairman Jeong Yong-jin. [인스타그램 캡처]](https://i0.wp.com/pds.joins.com/news/component/htmlphoto_mmdata/202101/26/d34a86c3-87b7-4a60-87cc-3034e837791b.jpg?w=560&ssl=1)
SK Wyverns fans are posting comments related to the club’s name on the Instagram account of vice chairman Jeong Yong-jin. [인스타그램 캡처]
Lee Taeyang’s quick Jung Yong-jin’follow’
The day before the news of Shinsegae Group and SK Group’s baseball team’Deal’ was delivered, the fact that Taeyang Lee of SK Wyverns followed (receive the news) Instagram of Vice Chairman Jung also became a topic among SK Wyverns fans. It is an evaluation that he quickly joined the ranks of vice chairman Jung’s social media followers in a situation where the owner may change.
Contrary to the concerns of fans, Shinsegae Group is not in the stage of deciding the name of the club yet. Shinsegae Group, which has formed a working team to prepare for the foundation, plans to confirm the club name, emblem, and character sooner or later.
Earlier on the day, Shinsegae Group announced that it had signed a memorandum of understanding to acquire 100% of SK Wyverns’ shares held by SK Telecom through E-Mart. The acquisition price is a total of 135.58 billion won. Shinsegae Group also announced a strategy to’expand customer experience’ by integrating professional baseball fans with group customers.
Reporter Oh Wonseok [email protected]