‘Plaza of Taste’ Baek Jong-won mobilizes BTS to save money…Unlimited influence[SS리뷰]

[스포츠서울 이게은기자] This time, it is a farmhouse. It is expected that Baek Jong-won will once again exert a good influence.

In the SBS entertainment program’Plaza of Taste’, broadcast on the 28th, the activity of Baek Jong-won, who even went to business to save domestic pork, was spread.

When Baek Jong-won heard the story that Handon farming became more difficult, Handon officials met. These officials told Baek Jong-won that the stock of pork hind legs is 45,000 tons. In the aftermath of the coronavirus infection (Corona 19), group meals and restaurant operations were suspended, and this situation occurred.

Baek Jong-won diagnosed, “Because of partially consuming pork, there seems to be some excess. As we intensively consume only roasted meat, imports increase and a vicious cycle arises that makes our farms difficult.” In addition, he said, “It is because there is no utilization,” and afterwards, he worked hard to study the utilization of the hind legs.

The secret of Baek Jong-won, who worked hard, was to make ham with pork hind legs. Baek Jong-won decided that it could be a lot of consumption because ham is contained in the stew and soup that people eat a lot, so he started a project to make ham with a hind leg. Baek Jong-won explained, “I made it a little bit stronger than the existing ham. It suited the taste of Koreans. All proceeds from the sale will be donated.”

Baek Jong-won met an official in the convenience store distribution service industry for his Ca-ham business. This official said, “Aren’t ham in a lot of kimbap or lunchbox? We have a network of 15,000 stores, so we will actively cooperate in sales.” In addition, the president of the Federation of Cooperative Labor met and was promised sales cooperation.

Baek Jong-won’s business did not stop here. He continued to call his acquaintances and ask them to purchase or promote a Caham gift set. On the list of acquaintances, there was also Shinsegae Vice Chairman Jeong Yong-jin, who readily accepted Baek Jong-won’s request. In a messenger conversation with Baek Jong-won, Vice Chairman Jeong even said, “Our staff’s restaurant menu should now be made with pork legs and ham,” raising warmth.

Baek Jong-won also called the world star BTS and explained the situation, saying, “I ask you what to do. If you show them that they eat ham deliciously, it will help in publicity.” BTS also happily accepted, and Baek Jong-won was delighted by saying, “BTS, be forever fighting.”

This time, Baek Jong-won accurately diagnosed the inferiority in order to save the handon farm, and developed a handon ham as a solution to make up for the best. In addition, it did not stop here, but also created synergy effects by mobilizing influential personal connections. In the meantime, there are only several foods that Baek Jong-won sold out or aroused interest through the’Plaza of Taste’. This time, it is also predicted that it will play a role as a solid foundation for the difficult Korean farms.

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PhotosㅣSBS broadcasting screen